Overnight ratings for sporting events on broadcast.
Ratings for some ABC events unavailable.
Sources: Sports Business Daily and USA Today.
Basketball.
2.7: NBA on ABC, Celtics/Suns (2:30 PM Sunday)
1.6/4: College basketball on CBS, regional (1 PM Sunday)
1.0/3: College basketball on CBS, regional (1 PM Saturday)
- The 2.7 overnight for the Celtics’ blowout of the Suns on Sunday was up 13% from a 2.4 for the Pistons’ blowout of the Suns on the comparable date last year.
- The 1.6 overnight for regional college basketball coverage on CBS Sunday marks a 45% increase over a 1.1 for last year’s Syracuse/Notre Dame game, which aired in a later timeslot and was the first game of a double-header.
Golf.
3.5/7: PGA on CBS, Northern Trust Open, Final Round (3 PM Sunday)
1.8/4: PGA on CBS, Northern Trust Open, Third Round (3 PM Saturday)
- The last tournament before Tiger Woods‘ return saw mixed ratings. While the 1.8 for third round coverage on Saturday was off 14% from last year, the 3.5 for final round coverage on Sunday was up 30%.
Auto racing.
5.3/8: NASCAR on FOX, Auto Club 500 (6 PM Sunday)
1.3/3: NASCAR Camping World Truck Series on FOX, San Bernardino County 200 (3 PM Sat.)
- While the 5.3 overnight for the Auto Club 500 was the highest of the weekend for a televised sporting event, it also marks a 13% decline from a 6.1 for rain-soaked coverage in ’08.
Other.
1.1/3: NHL on NBC, Penguins/Capitals (12:30 PM Sunday)
1.1/3: Gymnastics on NBC, Tyson American Cup (4 PM Saturday)
0.8/2: Alli Winter Dew Tour on NBC, Toyota Championship (3 PM Sunday)
0.6/1: Alli Winter Dew Tour on NBC, Toyota Championship (2:30 PM Sunday)
- The 1.1 overnight for the Tyson American Cup on NBC Saturday was off 27% from a 1.5 for coverage of the same event in ’08.
