There was no Love for the Pac-10 Championship Game this year.
USC’s victory over Arizona State drew a 1.8/4 overnight rating on CBS Saturday evening, down 25% from a 2.4 for last year’s game between UCLA and Stanford.
The 1.8 overnight is the lowest for the Pac-10 Championship Game since the Pac-10 Tournament was restarted in 2002. Since drawing a 3.0 in 2002, ratings for the Pac-10 Championship Game have declined 40%.
Overnight ratings for the Pac-10 Championship Game since ’02.
| Year | Date | Time | Game | Net | Rating |
| 2009 | Sat., 3/14/09 | 6:00 PM | USC/Arizona State | CBS | 1.8/4 |
| 2008 | Sat., 3/15/08 | 6:00 PM | UCLA/Stanford | CBS | 2.4/- |
| 2007 | Sat., 3/17/07 | 6:00 PM | Oregon/USC | CBS | 2.0/4 |
| 2006 | Sat., 3/11/06 | 6:15 PM | UCLA/Cal | CBS | 2.0/4 |
| 2005 | Sat., 3/12/05 | 6:00 PM | Washington/Arizona | CBS | 2.5/5 |
| 2004 | Sat., 3/13/04 | 6:00 PM | Washington/Stanford | CBS | 2.7/5 |
| 2003 | Sat., 3/15/03 | 6:45 PM | Oregon/USC | CBS | 2.9/6 |
| 2002 | Sat., 3/9/02 | 6:00 PM | Arizona/USC | CBS | 3.0/6 |
