A classic NBA game gave ABC strong ratings on Sunday.
The Bulls’ double-overtime Game 4 win over the Celtics drew a 4.0 overnight rating on ABC Sunday afternoon, up 33% from a 3.0 for Cavaliers/Wizards last year, and the highest overnight for an NBA Playoff game in the 1:00 PM window since Hawks/Celtics Game 7 drew a 4.2 last year.
The game drew a 10.5 rating in Boston and a 10.4 in Chicago.
Celtics/Bulls provided a great lead-in for the second game of ABC’s NBA doubleheader, the clinching Game 4 between the Cavaliers and Pistons. The Cavaliers’ win drew a 4.4 overnight, up 2% from a 4.3 for Spurs/Suns in ’08.
Overall, ABC averaged a 4.2 overnight rating for its NBA doubleheader on Sunday, up 14% from a 3.7 last year, and the network’s highest average on the second weekend of the playoffs since ’06.
Source: ESPN
