ESPN drew strong ratings for its two-day coverage of The Masters.
Coverage of the first two rounds of The Masters averaged a 2.4 U.S. rating (2.8 cable) and 3.4 million viewers on ESPN last Thursday and Friday, up 9% in ratings and 16% in viewership from a 2.2 U.S. rating (2.6 cable) and 3.0 million last year.
The 2.4 U.S. rating is the highest average for the first two rounds of The Masters since at least 2000. The 2.8 cable rating is the best since ’01.
