- For the fourth straight week, final round coverage of a PGA Tour event saw a triple-digit increase in ratings. The final round of the Wyndham Championship drew a 1.8/4 overnight rating on CBS Sunday, up 100% from a 0.9/2 last year, and up 38% from a 1.3/3 in ’07. The 1.8 overnight is the highest for final round coverage of the event since it moved to its current date in ’07.
- FOX drew a 4.3/8 final rating and 6.7 million viewers for last Friday’s Titans/Cowboys NFL preseason game, up 34% in ratings and 40% in viewers from a 3.2/6 and 4.8 million for Texans/Cowboys on CBS on the comparable date last year.
- The August 17 episode of The T.O. Show drew 1.6 million viewers on VH1, up 14% from 1.4 million viewers the previous week, but off 11% from the series-high 1.8 million viewers the show drew on August 3.
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
