For the sixth straight week, ratings improved significantly for final round coverage of the PGA Tour.
Final round coverage of the Deutsche Bank Championship drew a 2.2 final rating on NBC last Monday, up 47% from a 1.5 last year, but down 35% from a 3.4 in ’07. This marks the third-lowest rating for the final round of Deutsche Bank Championship since the tournament began in ’03.
Third round coverage on Sunday drew a 1.7, up 21% from a 1.4 last year, but down 35% from a 2.6 in ’07.
So far this season, final round coverage of the PGA Tour has averaged a 2.9 rating on CBS, NBC and ABC, up 26% from a 2.3 last year. This does not include the AT&T Pebble Beach Pro-Am, the U.S. Open or the RBC Canadian Open, all of which suffered postponements due to rain.
In the past 6 weeks alone, final round coverage has averaged a 3.6 rating, up 112% from a 1.7 during the comparable period in ’08.
Ratings for final round coverage of PGA Tour events since August 2
| Date | Event | Net | Woods’ results | Rating | vs. ’08 |
|---|---|---|---|---|---|
| Sun., 8/2/09 | Buick Open | CBS |
Winner
|
3.7
|
164% |
| Sun., 8/9/09 | Bridgestone Invitational | CBS |
Winner
|
4.3
|
105% |
| Sun., 8/16/09 | PGA Championship | CBS |
T-2
|
6.6
|
136% |
| Sun., 8/23/09 | Wyndham Championship | CBS |
DNP
|
1.6
|
78% |
| Sun., 8/30/09 | The Barclays | CBS |
T-2
|
3.2
|
88% |
| Mon., 9/7/09 | Deutsche Bank Championship | NBC |
T-11
|
2.2
|
47% |
