The 2009-10 NBA season is off to a strong start on TNT.
Through 8 games, TNT is averaging a 1.6 U.S. rating and 2.4 million viewers for NBA coverage, up 33% and 36%, respectively, from a 1.2 and 1.7 million through the same point last year.
TNT opened the season with its most-viewed NBA doubleheader in 13 years (an average of 3.7 million viewers for Cavaliers/Celtics and Clippers/Lakers). Over the last two weeks, the net has followed up that strong performance with more solid numbers — including 2.4 million viewers for Bulls/Cavaliers on November 5, and 2.6 million for Cavaliers/Heat last Thursday.
Impressively, TNT has seen increases of at least 30% in several key demographics, including adults 18-49 (up 30%) and adults 18-34 (up 39%).
Source: TV By the Numbers
