The SEC Championship Game has proven to be the cherry on top of an impressive year in the ratings for the SEC on CBS.
Alabama’s win over Florida drew a massive 11.8/24 overnight rating on CBS Saturday, up 13% from a 10.4/21 for last year’s SEC title game between the same two teams.
The 11.8 overnight is the highest ever for the SEC Championship Game, topping the previous record set last year, and marks the highest overnight for any non-Bowl college football game since Michigan/Ohio St. in ’06 (13.7/28).
Additionally, the 11.8 is the highest overnight for a regular season college football game on CBS since Notre Dame/Miami in ’89 (14.6).
Overnight ratings peaked at a 13.0/24 from 7-7:30 PM.
To put the numbers in perspective, the 11.8 overnight tops the Daytona 500 (8.0), the final round of The Masters (8.8), the race segment of the Kentucky Derby (10.2), and every game of the 2009 NBA Finals. The game nearly matched the 11.9 overnight for the North Carolina/Michigan St. college basketball national championship game in April.
