- NBA fever has not exactly hit Milwaukee. Game 3 of the Hawks/Bucks series drew a 4.5 rating on ESPN and FS Wisconsin Saturday night. To put that in perspective, the Brewers’ three-game series against the Cubs drew ratings of 6.4, 6.2 and 4.3 over the weekend, and NASCAR’s Aaron’s 499 drew a 7.8 on Sunday. (Milwaukee Journal-Sentinel)
- Final round coverage of the Zurich Classic of New Orleans drew a 1.5 overnight rating on CBS Sunday, down 6% from last year (1.6) and down 21% from 2008 (1.9). Saturday’s third round coverage drew a 1.3 overnight, up 30% from last year (1.0) and even with ’08 (1.3). (Sports Business Daily)
- The three-day 2010 NFL Draft averaged 560,000 viewers on NFL Network, up 21% from last year (463,000). (Sports Business Daily)
On the Air: John Sterling and the bond between baseball radio voices and fans
On the latest "On the Air," Armand Broady examines the bond between baseball radio voices and fans in the...
