- Final round coverage of the PGA Tour Crowne Plaza Invitational drew a 0.9 final rating and 1.2 million viewers on CBS last Sunday, down 40% in ratings from last year (1.5) and down 47% from 2008 (1.7). This is the first time since August ’08 that ratings for final round coverage of a PGA Tour event have dipped below a 1.0. Saturday’s third round action drew a 0.8 and 1.0 million viewers, down 33% from both last year and ’08 (1.2). (Sports Business Daily)
- Taped coverage of the 2010 French Open drew a 0.9 final rating and 1.3 million viewers on NBC last Saturday, down a tick in ratings from last year (1.0), and even with ’08 (0.9). Coverage on Sunday also drew a 0.9 and 1.3 million viewers, down 18% in ratings from last year (1.1) and up a tick from ’08 (0.8). (Sports Business Daily)
- Greensboro, NC, was the top market for NASCAR on FOX during the 2010 season, averaging a 12.0 rating. Charlotte (11.8), Greenville, SC (10.3), Knoxville, TN (10.3) and Dayton, OH (10.1) rounded out the top five. Ratings rose by double-digits in Salt Lake City, Baltimore and Oklahoma City. (Sports Business Daily)
News: March Madness expansion, Russell Wilson, Nexstar and more
The NCAA basketball tournaments are officially expanding to 76 teams; Russell Wilson is mulling between playing football and starting...
