- Final round coverage of the PGA Tour Crowne Plaza Invitational drew a 0.9 final rating and 1.2 million viewers on CBS last Sunday, down 40% in ratings from last year (1.5) and down 47% from 2008 (1.7). This is the first time since August ’08 that ratings for final round coverage of a PGA Tour event have dipped below a 1.0. Saturday’s third round action drew a 0.8 and 1.0 million viewers, down 33% from both last year and ’08 (1.2). (Sports Business Daily)
- Taped coverage of the 2010 French Open drew a 0.9 final rating and 1.3 million viewers on NBC last Saturday, down a tick in ratings from last year (1.0), and even with ’08 (0.9). Coverage on Sunday also drew a 0.9 and 1.3 million viewers, down 18% in ratings from last year (1.1) and up a tick from ’08 (0.8). (Sports Business Daily)
- Greensboro, NC, was the top market for NASCAR on FOX during the 2010 season, averaging a 12.0 rating. Charlotte (11.8), Greenville, SC (10.3), Knoxville, TN (10.3) and Dayton, OH (10.1) rounded out the top five. Ratings rose by double-digits in Salt Lake City, Baltimore and Oklahoma City. (Sports Business Daily)
WNBA viewership continues to rise heading into stretch run
WNBA viewership is comfortably ahead of last year's pace entering the final weeks of the regular season.
