- Final round coverage of the PGA St. Jude Classic drew a 1.7 final rating on CBS last Sunday, down a tick from last year (1.8) down 11% from 2008 (1.9), and the lowest rating for the event since ’07. Third round coverage on Saturday drew a 1.0, down 23% from last year (1.3) and down 9% from 2008 (1.1). (Sports Business Daily)
- Regional MLB action featuring Phillies/Red Sox drew a 1.7 final rating on FOX last Saturday afternoon, down 26% from coverage featuring Mets/Yankees last year (2.3) and down 11% from 2008 (1.9). This marks the seventh time in ten telecasts that FOX has drawn less than a 2.0 rating for regular season baseball. (Sports Business Daily)
- Thanks to a lead-in from the USA/England World Cup match, last Saturday’s abbreviated edition of ESPN Sports Saturday drew a 1.7 final rating on ABC — easily the highest rating in the young history of the program. (Sports Business Daily)
Netflix MLB opener just shy of three million mark
The debut of Major League Baseball on Netflix set an MLB Opening Night viewership mark, albeit one that lasted...
