NASCAR on ESPN hit a multi-year high in viewership for the second straight week.
Sunday’s Heluva Good! Sour Cream Dips at the Glen drew a 3.2 U.S. rating and 4.932 million viewers on ESPN, up 7% in ratings and 2% in viewership from 2008 (3.0, 4.828 mil) and down 9% and 11%, respectively, from 2007 (3.5, 5.559 mil).
Last year’s race was rained out and postponed to Monday, drawing a 1.5 rating and 1.994 million viewers.
This marks the highest rated, most-viewed Heluva Good! Sour Cream Dips at the Glen since the aforementioned 2007 race. However, excluding rainouts, this is also the second-lowest rated edition of the race since 2000 and the second-least viewed since at least 2001 (viewership prior to 2002 was unavailable).
As recently as 2005, the race drew a considerably heftier 5.2 and 7.767 million viewers on NBC.
This is the fifth time this year that a regularly scheduled NASCAR race has drawn less than five million viewers — compared to just two such occurrences all of last season.
Ratings/Viewership For Heluva Good! Sour Cream Dips at the Glen Dating Back to 2000
| Year | Date | Winner | Net | Rating | Viewers |
|---|---|---|---|---|---|
| 2010 | Sun., 8/8/10 | Montoya |
ESPN
|
3.2
|
4,932
|
| 2009 | Mon., 8/10/09* | Stewart |
ESPN
|
1.5
|
1,994
|
| 2008 | Sun., 8/10/08 | Ky. Busch |
ESPN
|
3.0
|
4,828
|
| 2007 | Sun., 8/12/07 | Stewart |
ESPN
|
3.5
|
5,559
|
| 2006 | Sun., 8/13/06 | Harvick |
NBC
|
4.6
|
7,025
|
| 2005 | Sun., 8/14/05 | Stewart |
NBC
|
5.2
|
7,767
|
| 2004 | Sun., 8/15/04 | Stewart |
TNT
|
3.6
|
5,636
|
| 2003 | Sun., 8/10/03 | R. Gordon |
NBC
|
5.6
|
8,670
|
| 2002 | Sun., 8/11/02 | Stewart |
NBC
|
5.3
|
8,210
|
| 2001 | Sun., 8/12/01 | J. Gordon |
NBC
|
4.7
|
—
|
| 2000 | Sun., 8/13/00 | Park |
ESPN
|
2.9
|
—
|
(ESPN)
