Ratings for FOX Saturday Baseball during the 2010 Major League Baseball season.
FOX averaged a 1.8 rating for regular season MLB coverage in 2010, matching last year’s record low. The network’s top game of the season was its May 22 primetime telecast, which featured Yankees/Mets in 49% of markets (2.7, 4.309 mil).
On the flip side, the network’s worst results came for coverage featuring Phillies/Padres on August 28 (1.2, 1.683 mil) and coverage featuring Reds/Cardinals on September 4 (1.2, 1.874 mil).
Ratings For MLB on FOX During The 2010 Season
| Date | Time | Games | % of U.S. | Net | Rating | Viewers |
|---|---|---|---|---|---|---|
| Sat., 4/10/10 | 3:00 PM | Yankees/Rays | 70% | FOX |
1.6
|
2,412
|
| Cardinals/Brewers | 18% | |||||
| Mariners/Rangers | 11% | |||||
| Sat., 4/17/10 | 4:00 PM | Mets/Cardinals | 61% | FOX |
2.4
|
3,707
|
| Giants/Dodgers | 22% | |||||
| White Sox/Indians | 16% | |||||
| Sat., 4/24/10 | 4:00 PM | Yankees/Angels | 86% | FOX |
1.6
|
2,344
|
| Mariners/White Sox | 13% | |||||
| Sat., 5/1/10 | 3:00 PM | Mets/Phillies | 70% | FOX |
1.4
|
2,008
|
| Astros/Braves | 19% | |||||
| Rangers/Mariners | 10% | |||||
| Sat., 5/8/10 | 3:00 PM | Yankees/Red Sox | 82% | FOX |
2.5
|
3,658
|
| Braves/Phillies | 17% | |||||
| Sat., 5/15/10 | 4:00 PM | Phillies/Brewers | 57% | FOX |
1.4
|
2,078
|
| Astros/Giants | 25% | |||||
| Mariners/Rays | 17% | |||||
| Sat., 5/22/10 | 7:00 PM | Yankees/Mets | 49% | FOX |
2.7
|
4,309
|
| Cubs/Rangers | 23% | |||||
| Tigers/Dodgers | 17% | |||||
| Red Sox/Phillies | 10% | |||||
| Sat., 5/29/10 | 4:00 PM | Cardinals/Cubs | 77% | FOX |
1.7
|
2,504
|
| Rangers/Twins | 12% | |||||
| Mariners/Angels | 10% | |||||
| Sat., 6/5/10 | 4:00 PM | Rays/Rangers | 44% | FOX |
1.4
|
2,126
|
| Marlins/Mets | 29% | |||||
| Brewers/Cardinals | 26% | |||||
| Sat., 6/12/10 | 4:00 PM | Phillies/Red Sox | 73% | FOX |
1.7
|
2,790
|
| White Sox/Cubs | 26% | |||||
| Sat., 6/19/10 | 4:00 PM | Dodgers/Red Sox | 72% | FOX |
1.5
|
2,252
|
| Twins/Phillies | 19% | |||||
| White Sox/Nationals | 8% | |||||
| Sat., 6/26/10 | 7:00 PM | Yankees/Dodgers | 74% | FOX |
2.2
|
3,433
|
| Cubs/White Sox | 16% | |||||
| Red Sox/Giants | 9% | |||||
| Sat., 7/3/10 | 4:00 PM | Mets/Nationals | 77% | FOX |
1.5
|
2,265
|
| Marlins/Braves | 14% | |||||
| Rays/Twins | 8% | |||||
| Sat., 7/10/10 | 4:00 PM | Braves/Mets | 46% | FOX |
2.1
|
3,094
|
| Cubs/Dodgers | 38% | |||||
| Twins/Tigers | 15% | |||||
| Sat., 7/17/10 | 4:00 PM | Rays/Yankees | 72% | FOX |
1.8
|
2,866
|
| Dodgers/Cardinals | 27% | |||||
| Sat., 7/24/10 | 4:00 PM | Mets/Dodgers | 51% | FOX |
1.4
|
2,193
|
| Rockies/Phillies | 24% | |||||
| White Sox/Athletics | 24% | |||||
| Sat., 7/31/10 | 4:00 PM | Braves/Reds | 42% | FOX |
2.2
|
3,315
|
| Tigers/Red Sox | 37% | |||||
| Dodgers/Giants | 20% | |||||
| Sat., 8/7/10 | 4:00 PM | Red Sox/Yankees | 86% | FOX |
2.1
|
3,250
|
| Rangers/Athletics | 13% | |||||
| Sat., 8/14/10 | 4:00 PM | Cubs/Cardinals | 51% | FOX |
1.7
|
2,583
|
| Orioles/Rays | 26% | |||||
| Padres/Giants | 22% | |||||
| Sat., 8/21/10 | 4:00 PM | Braves/Cubs | 63% | FOX |
1.8
|
2.721
|
| Angels/Twins | 19% | |||||
| Rangers/Orioles | 17% | |||||
| Sat., 8/28/10 | 4:00 PM | Phillies/Padres | 76% | FOX |
1.2
|
1,683
|
| Twins/Mariners | 24% | |||||
| Sat., 9/4/10 | 4:00 PM | Reds/Cardinals | 44% | FOX |
1.2
|
1,874
|
| Rangers/Twins | 37% | |||||
| Rockies/Padres | 18% | |||||
| Sat., 9/11/10 | 4:00 PM | Cardinals/Braves | 58% | FOX |
1.6
|
2,422
|
| Phillies/Mets | 21% | |||||
| Giants/Padres | 20% | |||||
| Sat., 9/18/10 | 4:00 PM | Braves/Mets | 42% | FOX |
1.4
|
1,939
|
| Padres/Cardinals | 39% | |||||
| Tigers/White Sox | 18% | |||||
| Sat., 9/25/10 | 4:00 PM | Red Sox/Yankees | 67% | FOX |
1.6
|
2,468
|
| Reds/Padres | 26% | |||||
| Rangers/Athletics | 6% | |||||
| Sat., 10/2/10 | 4:00 PM | Yankees/Red Sox | 47% | FOX |
2.2
|
3,385
|
| Phillies/Braves | 33% | |||||
| Padres/Giants | 19% |
As mentioned above, the 1.8 average rating for MLB on FOX tied last year’s record low. This is the fourth straight year that FOX has either set or tied a record low for Major League Baseball coverage.
Ratings have not increased for MLB on FOX since the 2003 season. In fact, ratings have only increased twice since FOX began airing MLB coverage — 2003 and 1998 — declining or holding steady in all other years.
Ratings For MLB on Broadcast Television Dating Back To 1993
(2001-10 numbers from Sports Business Daily; 1996-00 numbers from Media Life Magazine; 1993-95 numbers from USA Today 10/1/96)
