Two weeks into the season, ratings and viewership for the NBA on TNT are up by a quarter and third, respectively.
Through six games, TNT has averaged a 2.0 U.S. rating and 3.150 million viewers for NBA coverage, up 25% in ratings and 33% in viewership from last year (1.6, 2.370 mil).
The 2.0 average rating also marks a 67% increase from the comparable point two years ago (1.2).
The network earned a 1.3 U.S. rating and 2.004 million viewers for Knicks/Bulls last Thursday night, down 13% and 15%, respectively, from last year (CHI/CLE: 1.6, 2.354 mil).
Meanwhile, the Thunder/Blazers nightcap scored a 1.2 and 1.734 million viewers. Numbers for last year’s comparable Spurs/Jazz game were unavailable.
Of note, multiple outlets report that the October 26 Rockets/Lakers game drew a 2.8 U.S. rating and 4.219 million viewers — up 33% and 26%, respectively, from the previous year’s matchup.
The numbers released by Turner Sports on October 27 had the game drawing a 2.4 and 3.719 million viewers.
Ratings/Viewership For NBA on TNT During 2010-11 Season
| Date | Game | Net | Rating | vs. ’09 | Viewers (000) | vs. ’09 |
|---|---|---|---|---|---|---|
| Tue., 10/26/10 | Heat 80 | TNT |
4.6
|
77%
|
7,348
|
85%
|
| Celtics 88 | ||||||
| Rockets 110 | TNT |
2.8
|
33%
|
4,279
|
26%
|
|
| Lakers 112 | ||||||
| Thu., 10/28/10 | Wizards 83 | TNT |
1.1
|
22%
|
1,524
|
15%
|
| Magic 112 | ||||||
| Suns 110 | TNT |
1.0
|
even
|
1,423
|
-4%
|
|
| Jazz 94 | ||||||
| Thu., 11/4/10 | Knicks 120 | TNT |
1.3
|
-13%
|
2,004
|
-15%
|
| Bulls 112 | ||||||
| Thunder 107 | TNT |
1.2
|
—
|
1,734
|
—
|
|
| Blazers 106 | ||||||
|
2.0
|
25%
|
3150
|
33%
|
|||
(Turner Sports, pifeedback.com)
