Recent sports TV ratings news, including a drop for college football on ABC, the highest numbers in over a decade for The NFL Today on CBS, and a slight increase in viewership for the New York Marathon.
- Regional college football action featuring Washington/Oregon in 40% of markets earned a 3.5 final rating and 5.469 million viewers on ABC last Saturday, down 5% in ratings and 7% in viewership from last year (OSU/PSU*: 3.7, 5.863 mil). (Rating from Sports Business Daily)
- Through Week 9, CBS is averaging a 2.9 rating and 4.422 million viewers for The NFL Today, up 21% and 26%, respectively, from last year (2.4, 3.498 mil), and the highest average for the CBS pregame show since the network resumed airing NFL coverage in 1998. (CBS press release from TV By The Numbers)
- NBC drew a 0.7 final rating and 995,000 viewers for coverage of the New York Marathon last Saturday, even in ratings and up 4% in viewership from last year (0.7, 953,000). (Rating from Sports Business Daily)
