TNT continues to see increases in ratings and viewership for regular season NBA coverage.
Through 18 telecasts, TNT is averaging a 1.6 U.S. rating and 2.589 million viewers for NBA coverage, up 33% in ratings and 43% in viewership from last year (1.2, 1.813 mil), and up 60% and 71%, respectively, from 2008-09 (1.0, 1.518 mil).
The network has benefited from airing the two most-viewed NBA regular season games on cable since 1996 — Heat/Celtics on Opening Night (7.348 mil) and Heat/Cavaliers on December 2 (7.096 mil).
Four games on TNT have drawn at least four million viewers this season. By comparison, just one regular season game on cable hit that mark all of last season.
TNT is edging fellow NBA broadcast partner ESPN (1.5, 2.209 mil), whose NBA numbers are also up double-digits.
Ratings/Viewership For NBA on TNT During 2010-11 Season
| Date | Time | Game | Net | Rating | Viewers (000) |
|---|---|---|---|---|---|
| Tue., 10/26/10 | 7:30 PM | Heat 80 | TNT |
4.6
|
7,348
|
| Celtics 88 | |||||
| 10:30 PM | Rockets 110 | TNT |
2.8
|
4,279
|
|
| Lakers 112 | |||||
| Thu., 10/28/10 | 8 PM | Wizards 83 | TNT |
1.1
|
1,524
|
| Magic 112 | |||||
| 10:30 PM | Suns 110 | TNT |
1.0
|
1,423
|
|
| Jazz 94 | |||||
| Thu., 11/4/10 | 8 PM | Knicks 120 | TNT |
1.3
|
2,004
|
| Bulls 112 | |||||
| 10:30 PM | Thunder 107 | TNT |
1.2
|
1,734
|
|
| Blazers 106 | |||||
| Thu., 11/11/10 | 8 PM | Celtics 112 | TNT |
2.7
|
4,230
|
| Heat 107 | |||||
| 10:30 PM | Lakers 112 | TNT |
1.8
|
2,872
|
|
| Nuggets 118 | |||||
| Thu., 11/18/10 | 8 PM | Suns 89 | TNT |
0.8
|
1,212
|
| Magic 105 | |||||
| 10:30 PM | Nuggets 83 | TNT |
0.7
|
1,052
|
|
| Trail Blazers 86 | |||||
| Thu., 11/25/10 | 8 PM | Wizards 96 | TNT |
0.6
|
952
|
| Hawks 116 | |||||
| 10:30 PM | Kings 82 | TNT |
0.6
|
952
|
|
| Clippers 100 | |||||
| Thu., 12/2/10 | 8 PM | Heat 118 | TNT |
4.2
|
7,096
|
| Cavaliers 90 | |||||
| 10:30 PM | Suns 107 | TNT |
1.2
|
1,749
|
|
| Warriors 101 | |||||
| Thu., 12/9/10 | 8 PM | Celtics 102 | TNT |
1.1
|
1,687
|
| 76ers 101 | |||||
| 10:30 PM | Magic 83 | TNT |
0.9
|
1,310
|
|
| Trail Blazers 97 | |||||
| Thu., 12/16/10 | 8 PM | Hawks 90 | TNT |
1.3
|
2,031
|
| Celtics 102 | |||||
| 10:30 PM | Spurs 113 | TNT |
1.2
|
1,741
|
|
| Nuggets 112 |
(Turner Sports)
