Recent sports media news, including ratings for college basketball on CBS, the NFL agreeing to an extension with Westwood One radio, and ESPN’s Lou Holtz guest starring on a Disney Channel series.
- Ratings: CBS drew a 1.2 final rating and 1.891 million viewers for Texas/North Carolina Saturday afternoon, down a tick in ratings but up 1% in viewership compared to last year (DUKE/GONZ: 1.3, 1.874 mil). Earlier in the day, regional action featuring either South Carolina/Ohio State or Stanford/Butler drew a 0.7 and 1.075 million, even in ratings and up 14% in viewership from last year (UCLA/ND: 0.7, 946,000). (nielsen.com)
- Idle Note: The NFL and Westwood One radio announced Wednesday that they have agreed to a “multi-year” extension of their current broadcast deal. Under the extension, which the Associated Press says will last through the 2014 season, Westwood One will retain the rights to all primetime NFL games and all postseason games. (Fang’s Bites; AP via Bloomberg)
- Big Name: ESPN college football analyst Lou Holtz will appear as a guest voice in a January episode of the Disney Channel series Special Agent Oso. Holtz will play a character’s uncle on the preschool-aimed series. (ESPN)
