Recent sports TV ratings news, including big increases for TNT’s December 30 NBA doubleheader, a double-digit drop for the Armed Forces Bowl, and a substantial decline for CBS’ Kansas/Michigan game.
- TNT drew a 1.2 U.S. rating and 1.742 million viewers for Knicks/Magic on December 30, a 100% increase in ratings compared to last year’s game (MIA/SAS: 0.6, viewership unavailable). Later in the night, Spurs/Mavericks drew a 1.1 and 1.743 million, up 120% in ratings from last year (PHI/LAC: 0.5, viewership unavailable). The numbers for the network’s January 6 NBA doubleheader were not immediately available. (pifeedback.com)
- The Army/SMU Armed Forces Bowl drew 1.898 million viewers on ESPN December 30, down 13% from last year (AF/HOU: 2.168 mil), and down 7% from 2008 (HOU/AF: 2.050 mil). Later in the day, the inaugural Pinstripe Bowl between Kansas State and Syracuse earned 3.460 million. (pifeedback.com)
- CBS earned a 1.8 overnight rating for Sunday’s Kansas/Michigan men’s college basketball game, which aired immediately following NFL Wild Card coverage — down 42% from last year’s post-Wild Card game (KU/TEN: 3.1). One day earlier, the network drew a 0.9 for the Connecticut/Notre Dame women’s college basketball game, up 80% from last year (OSU/MSU: 0.5), and a 0.5 for Ohio State/Iowa, down 29% from last year (UNC/CONN: 0.7). (Sports Business Daily)
