After the lowest rated MLB All-Star Game in history, FOX opened the second half of the Major League Baseball season with a substantial increase for Saturday’s regional action.
Regional MLB action featuring Red Sox/Rays earned a 1.9 final rating and 2.784 million viewers on FOX Saturday, up 36% in ratings and 27% in viewership from the network’s sixteenth telecast last year (NYM/LAD*: 1.4, 2.193M), and flat in ratings and down 3% in viewership compared to 2009 (STL/PHI*: 1.9, 2.862M).
This marks the seventh time this season FOX has had a double-digit increase in ratings and viewership for Major League Baseball coverage.
Despite the increase, Saturday’s telecast was the tenth of the season on FOX to attract fewer than 2% of U.S. TV homes. Overall, 61 of the past 100 regular season MLB telecasts on FOX (dates back to August 25, 2007) have drawn less than a 2.0 rating.
Ratings/Viewership For MLB on FOX This Season
|
Date
|
Time
|
Game(s)
|
% of U.S.
|
Net
|
Rating
|
vs. ’10
|
Viewers (000)
|
vs. ’10
|
|---|---|---|---|---|---|---|---|---|
| Sat., 4/2/11 | 4:00 PM | DET 6, NYY 10 |
59%
|
FOX |
2.0
|
25%
|
3,157
|
31%
|
| SF 10, LAD 0 |
20%
|
|||||||
| SD 11, STL 3 |
20%
|
|||||||
| Sat., 4/9/11 | 1:00 PM | NYY 9, BOS 4 |
84%
|
FOX |
2.6
|
8%
|
3,891
|
5%
|
| PHI 10, ATL 2 |
15%
|
|||||||
| Sat., 4/16/11 | 4:00 PM | NYM 2, ATL 4 |
45%
|
FOX |
1.5
|
-6%
|
2,292
|
-2%
|
| LAA 7, CHW 2 |
35%
|
|||||||
| MIN 3, TB 4 |
19%
|
|||||||
| Sat., 4/23/11 | 4:00 PM | ATL 5, SF 2 |
69%
|
FOX |
1.8
|
29%
|
2,794
|
39%
|
| CIN 5, STL 3 |
19%
|
|||||||
| CHW 0, DET 9 |
11%
|
|||||||
| Sat., 4/30/11 | 1:00 PM | STL 3, ATL 2 |
52%
|
FOX |
1.4
|
-44%
|
2,101
|
-43%
|
| LAA 1, TB 2 |
25%
|
|||||||
| NYM 1, PHI 2 |
22%
|
|||||||
| Sat., 5/7/11 | 1:00 PM | MIN 0, BOS 4 |
48%
|
FOX |
1.4
|
even
|
2,136
|
3%
|
| CIN 2, CHC 3 |
44%
|
|||||||
| TB 8, BAL 2 |
7%
|
|||||||
| Sat., 5/14/11 | 7:00 PM | BOS 6, NYY 0 |
71%
|
FOX |
2.6
|
-4%
|
4,103
|
-5%
|
| SF 3, CHC 0 |
20%
|
|||||||
| ARI 1, LAD 0 |
8%
|
|||||||
| Sat., 5/21/11 | 7:00 PM | NYM 3, NYY 7 |
36%
|
FOX |
2.8
|
65%
|
4,551
|
82%
|
| CHC 9, BOS 3 |
32%
|
|||||||
| TEX 0, PHI 2 |
19%
|
|||||||
| OAK 0, SF 3 |
12%
|
|||||||
| Sat., 5/28/11 | 7:00 PM | STL 4, COL 15 |
24%
|
FOX |
2.4
|
71%
|
3,799
|
79%
|
| CIN 6, ATL 7 |
19%
|
|||||||
| BOS/DET (PPD) |
17%
|
|||||||
| PHI 5, NYM 2 |
16%
|
|||||||
| KC 1, TEX 10 |
14%
|
|||||||
| LAA 0, MIN 1 |
9%
|
|||||||
| Sat., 6/4/11 | 4:00 PM | CHC 4, STL 5 |
72%
|
FOX |
1.6
|
-6%
|
2,433
|
-13%
|
| COL 2, SF 1 |
15%
|
|||||||
| LAD 11, CIN 8 |
12%
|
|||||||
| Sat., 6/11/11 | 4:00 PM | CHC 1, PHI 7 |
59%
|
FOX |
1.4
|
-7%
|
2,195
|
-3%
|
| CIN 10, SF 2 |
24%
|
|||||||
| TEX 1, MIN 8 |
16%
|
|||||||
| Sat., 6/18/11 | 4:00 PM | NYY 4, CHC 3 |
74%
|
FOX |
1.7
|
-23%
|
2,590
|
-25%
|
| TEX 5, ATL 4 |
23%
|
|||||||
| Sat., 6/25/11 | 4:00 PM | NYM 14, TEX 5 |
50%
|
FOX |
1.4
|
-7%
|
2,160
|
-5%
|
| CLE 0, SF 1 |
31%
|
|||||||
| WSH 0, CHW 3 |
12%
|
|||||||
| LAA 6, LAD 1 |
6%
|
|||||||
| Sat., 7/2/11 | 4:00 PM | NYY 5, NYM 2 |
79%
|
FOX |
2.0
|
-5%
|
3,018
|
-2%
|
| CHW 1, CHC 0 |
10%
|
|||||||
| CLE 3, CIN 1 |
10%
|
|||||||
| Sat., 7/9/11 | 4:00 PM | ATL 4, PHI 1 |
76%
|
FOX |
1.9
|
6%
|
2,863
|
even
|
| MIN 3, CHW 4 |
16%
|
|||||||
| SD 0, LAD 1 |
7%
|
|||||||
| Sat., 7/16/11 | 4:00 PM | BOS 9, TB 5 |
41%
|
FOX |
1.9
|
36%
|
2,784
|
27%
|
| PHI 2, NYM 11 |
25%
|
|||||||
| LAA 4, OAK 2 |
18%
|
|||||||
| CHW 5, DET 0 |
15%
|
(This week’s numbers from Sports Business Daily)
