Recent sports TV ratings news, including a double-digit rise for MLB on FOX, increases for the PGA Tour Wyndham Championship, and softer numbers for horse racing’s Summer of Saratoga series.
- MLB on FOX Up Double-Digits: Regional MLB coverage featuring Cardinals/Cubs in 47% of markets earned a 1.5 final rating and 2.372 million viewers on FOX August 20, up 25% in ratings and 41% in viewership from the network’s 21st telecast last season (PHI/SD*: 1.2, 1.683M), and down 6% and up 4%, respectively, compared to 2009 (NYM/CHC*: 1.6, 2.273M).
- Wyndham Championship Ratings Up: Final round coverage of the PGA Tour Wyndham Championship drew a 1.6 final rating and 2.344 million viewers on CBS August 21, up 14% in ratings compared to last year (1.4), and flat in ratings and up 1% in viewership from 2009 (1.6, 2.313M). Third round action the day before earned a 1.1 and 1.498 million viewers, up 10% in ratings from last year (1.0), and up 38% and 54%, respectively, from 2009 (0.8, 971K). Viewership was not immediately available for last year’s coverage.
- NBC’s Second Summer of Saratoga Race Down From Opener: NBC earned a 0.6 final rating and 891,000 viewers for coverage of horse racing’s Alabama Stakes on August 20, part of NBC Sports Group’s Summer of Saratoga series. The telecast was down by a quarter in both ratings and viewership compared to the previous Summer of Saratoga telecast on NBC, which featured the Coaching Club American Oaks (0.8, 1.183M).
(This week’s ratings from Media Life Magazine)
