For the second straight year, ratings and viewership declined for the Georgia/Florida rivalry game.
Last Saturday’s college football game between #22 Georgia and Florida earned a 3.2 final rating and 5.001 million viewers on CBS, down a tick in ratings and 9% in viewership from the same matchup last year (UF/UGA: 3.3, 5.477M), and down 27% and 28%, respectively, from the same matchup in 2009 (UGA/UF: 4.4, 6.932M).
Though down from last year, the game earned the third-largest audience of the season for college football on CBS (nine telecasts).
In addition, Georgia/Florida finished comfortably ahead of afternoon games on ABC and NBC.
Overall, this has been a down year for the SEC on CBS, owing primarily to blowout games. Seven of the eight SEC telecasts on CBS this season have had declines in both ratings and viewership compared to last year, the lone exception being Auburn/South Carolina in Week 5.
Six of the network’s eight SEC telecasts have been decided by double-digits, with five decided by at least 20 points.
Ratings/Viewership For College Football on CBS
Through Week 9 of the season
|
Date
|
Time
|
Game
|
Net
|
Rating
|
Viewers (000)
|
|---|---|---|---|---|---|
| Sat., 9/17/11 | 3:30 PM | TEN 23, UF 33 | CBS |
3.0
|
4,616
|
| Sat., 9/24/11 | 3:30 PM | ALA 14, ARK 38 | CBS |
2.9
|
4,726
|
| Sat., 10/1/11 | 12 PM | AF 35, NAVY 34 | CBS |
1.2
|
1,733
|
| 3:30 PM | AUB 16, SC 13 | CBS |
3.2
|
4,814
|
|
| 8 PM | ALA 38, UF 10 | CBS |
4.6
|
7,593
|
|
| Sat., 10/8/11 | 3:30 PM | UF 11, LSU 41 | CBS |
3.2
|
4,912
|
| Sat., 10/15/11 | 3:30 PM | LSU 38, TEN 7 | CBS |
2.8
|
4,447
|
| Sat., 10/22/11 | 3:30 PM | AUB 10, LSU 45 | CBS |
3.6
|
5,624
|
| Sat., 10/29/11 | 3:30 PM | UF 24, UGA 20 | CBS |
3.2
|
5,001
|
(Last Saturday’s numbers from Nielsen)
