Coverage of the 2011-12* NBA preseason on NBA TV was up double-digits compared to last year’s regular season.
NBA TV averaged 298,000 viewers for coverage of the 2011-12* NBA preseason (ten telecasts), up 18% from last year’s regular season coverage on the network (253K, 96 telecasts).
The network earned a preseason record 556,000 viewers for Wednesday’s Lakers/Clippers preseason game, topping the previous record of 509,000 set by the same matchup two nights earlier.
* Shortened due to the NBA owners’ lockout.
(This year’s numbers from Turner Sports)
