Though not quite as hot as earlier in the season, the PGA Tour continues to earn solid numbers on broadcast.
Final round coverage of the PGA Tour Quail Hollow championship drew a 2.3 final rating on CBS Sunday afternoon, up 28% from last year (1.8), and up 5% from 2010 (2.2).
This marks the eleventh of fifteen PGA Tour tournaments this year to have an increase in ratings for final round coverage, and the tenth to have a double-digit increase.
Third round action last Saturday drew a 1.3 final rating — up a tick from last year (1.2) and even with 2010 (1.3).
Final Ratings For PGA Tour Telecasts on Broadcast
During the 2012 season
| Date | Event | Round | Net | Rating | vs. ?11 |
|---|---|---|---|---|---|
| Sat., 1/28/12 | Farmers? Insurance Open | Third | CBS |
1.0
|
-50%
|
| Sun., 1/29/12 | Final | CBS |
1.8
|
-49%
|
|
| Sat., 2/4/12 | Phoenix Open | Third | CBS |
1.3
|
-24%
|
| Sun., 2/5/12 | Final | CBS |
2.0
|
+11%
|
|
| Sat., 2/11/12 | Pebble Beach National Pro-Am | Third | CBS |
2.6
|
+63%
|
| Sun., 2/12/12 | Final | CBS |
4.9
|
+113%
|
|
| Sat., 2/18/12 | Northern Trust Open | Third | CBS |
2.1
|
n/a
|
| Sun., 2/19/12 | Final | CBS |
4.2
|
+83%
|
|
| Sat., 2/25/12 | Accenture Match Play Championship | Third | NBC |
1.3
|
-24%
|
| Sun., 2/26/12 | Final | NBC |
2.3
|
+35%
|
|
| Sat., 3/3/12 | Honda Classic | Third | NBC |
1.7
|
+13%
|
| Sun., 3/4/12 | Final | NBC |
2.8
|
+65%
|
|
| Sat., 3/10/12 | Cadillac Championship | Third | NBC |
2.0
|
+43%
|
| Sun., 3/11/12 | Final | NBC |
2.8
|
+22%
|
|
| Sat., 3/17/12 | Transitions Championship | Third | NBC |
1.1
|
+10%
|
| Sun., 3/18/12 | Final | NBC |
1.8
|
+29%
|
|
| Sat., 3/24/12 | Arnold Palmer Invitational | Third | NBC |
2.7
|
+50%
|
| Sun., 3/25/12 | Final | NBC |
4.3
|
+126%
|
|
| Sat., 3/31/12 | Shell Houston Open | Third | NBC |
1.9
|
+27%
|
| Sun., 4/1/12 | Final | NBC |
2.4
|
even
|
|
| Sat., 4/7/12 | The Masters | Third | CBS |
5.0
|
-23%
|
| Sun., 4/8/12 | Final | CBS |
8.0
|
-16%
|
|
| Sat., 4/14/12 | RBC Heritage | Third | CBS |
1.2
|
+9%
|
| Sun., 4/15/12 | Final | CBS |
1.6
|
-16%
|
|
| Sat., 4/21/12 | Texas Open | Third | CBS |
1.0
|
+11%
|
| Sun., 4/22/12 | Final | CBS |
1.4
|
+17%
|
|
| Sat., 4/28/12 | Zurich Classic of New Orleans | Third | CBS |
1.2
|
+9%
|
| Sun., 4/29/12 | Final | CBS |
2.0
|
+5%
|
|
| Sat., 5/5/12 | Quail Hollow Championship | Third | CBS |
1.3
|
+8%
|
| Sun., 5/6/12 | Final | CBS |
2.3
|
+28%
|
(Quail Hollow numbers from Sports Business Daily)
