Across all timeslots, the 2012 London Olympics has been a success for NBC.
Late night coverage of the 2012 Summer Olympics averaged 6.9 million viewers on NBC through Thursday, up 34% from Beijing in 2008 (5.1M), and up 32% from Athens in 2004 (5.2M).
Thursday’s late night window earned a 5.0 final rating and 7.3 million viewers, up 35% and 49%, respectively, from 2008 (3.7, 4.9M).
The 5.0 rating is the highest of the Olympics so far for the late night window.
Also Thursday, daytime coverage from 10 AM-5 PM ET drew a 5.2 and 7.5 million viewers — up 33% in ratings and 41% in viewership from 2008 (10 AM-1 PM ET: 3.9, 5.313M), and up 49% and 60%, respectively, from Athens in 2004 (12:30-4 PM ET: 3.5, 4.7M).
So far, every single daytime and late night Olympic telecast that can be compared to 2008 has had an increase in ratings and viewership.
Ratings/Viewership For Non-Primetime Olympic Coverage on NBC
* Weekday daytime coverage in 2008 aired from 10 AM to 1 PM ET.
| Date | Telecast Window (all times ET) | Events | Net | 2012 | 2008 | ||
|---|---|---|---|---|---|---|---|
| Rating | Vwrs | Rating | Vwrs | ||||
| Sat., 7/28/12 | 5:00 AM-9:46 AM | Swimming, Men’s Cycling | NBC |
3.6
|
5.1M
|
n/a
|
n/a
|
| 9:46 AM-12:00 PM | Men’s Cycling, Swimming | NBC |
7.9
|
12.3M
|
5.3
|
7.9M
|
|
| 12:00 PM-6:00 PM | Women’s Basketball, Rowing, Women’s Volleyball, Beach Volleyball | NBC |
9.3
|
14.9M
|
7.8
|
12.4M
|
|
| 12:30 AM-1:18 AM | Weightlifting, Gymnastics | NBC |
4.9
|
7.4M
|
3.8
|
5.6M
|
|
| Sun., 7/29/12 | 7:00 AM-9:51 AM | Women’s Cycling | NBC |
4.3
|
6.0M
|
n/a
|
n/a
|
| 9:51 AM-12:00 PM | Women’s Cycling, Swimming | NBC |
8.2
|
12.7M
|
7.7
|
11.7M
|
|
| 12:00 PM-6:00 PM | Men’s Volleyball, Swimming, Men’s Water Polo, Rowing, Beach Volleyball | NBC |
9.9
|
16.0M
|
8.9
|
14.1M
|
|
| 12:35 AM-1:22 AM | Gymnastics, Canoeing | NBC |
4.6
|
6.9M
|
3.5
|
4.9M
|
|
| Mon., 7/30/12 | 10:00 AM-12:00 PM | Swimming, Rowing, Canoeing | NBC |
5.1
|
7.0M
|
4.8
|
6.5M
|
| 12:00 PM-5:10 PM | Women’s Volleyball, Rowing, Swimming, Women’s Water Polo, Beach Volleyball | NBC |
6.2
|
9.0M
|
|||
| 12:35 AM-1:23 AM | Swimming, Canoeing | NBC |
4.6
|
6.4M
|
3.9
|
5.1M
|
|
| Tue., 7/31/12 | 10:00 AM-5:30 PM | Canoeing, Swimming, Rowing, Men’s Volleyball, Men’s Water Polo, Beach Volleyball | NBC |
5.4
|
7.7M
|
4.3
|
5.9M
|
| 12:45 AM-1:28 AM | Swimming, Beach Volleyball | NBC |
4.6
|
6.7M
|
4.0
|
5.5M
|
|
| Wed., 8/2/12 | 10:00 AM-5:00 PM | Cycling, Swimming, Beach Volleyball, Women’s Water Polo, Canoeing, Women’s Volleyball, Rowing | NBC |
5.2
|
7.3M
|
4.4
|
6.0M
|
| 12:40 AM-1:25 AM | Rowing, Cycling | NBC |
4.4
|
6.3M
|
2.9
|
4.0M
|
|
| Thu., 8/3/12 | 10:00 AM-5:00 PM | Swimming, Canoeing, Beach Volleyball, Cycling, Men’s Water Polo, Rowing | NBC |
5.2
|
7.5M
|
3.9
|
5.3M
|
| 12:35 AM-1:18 AM | Canoeing, Table Tennis | NBC |
5.0
|
7.3M
|
3.7
|
4.9M
|
|
UPDATED 8/5/12: Corrected headline.
(Friday’s numbers and first week average from NBC Universal Media Village)
