A top-ten matchup of high-profile SEC teams gave CBS strong numbers on Saturday.
The season’s fourth edition of the “SEC on CBS,” pitting #10 Florida against #4 LSU, earned a 4.7 overnight rating on CBS Saturday afternoon — up 42% from the same matchup last year (3.3), but down 10% from Alabama/South Carolina in 2010 (5.2).
The 4.7 overnight is tied as the highest college football overnight of the season, matching Michigan/Alabama on ABC in Week 1.
Competing afternoon coverage on ABC (1.9) and FOX (1.0) did not come close to LSU/Florida.
Earlier Saturday, non-SEC action between Navy and Air Force drew a 1.2 overnight, down 12% from the same matchup on the network in week five of last season (1.4).
(Saturday’s numbers from CBS Sports press release via Fang’s Bites, with additional information from Sports Business Daily)
