For the second straight week, the FOX network failed to attract even a 2.0 rating for primetime college football coverage.
Last Saturday’s Kansas State/West Virginia college football game drew a 1.6 final rating and 2.521 million viewers on FOX, flat in ratings and up 1% percent in viewership from Southern California/Washington the previous week (1.6, 2.508M), and down 45% in both measures compared to West Virginia/Texas two weeks ago (2.9, 4.555M).
The game is tied as the lowest rated primetime college football telecast on FOX since Hawaii/Southern California in week one (1.2, 1.823M).
Head-to-head, FOX was trounced by “Saturday Night Football” on ABC (3.1, 4.843M) and Alabama/Tennessee on ESPN (2.5, 4.223M).
In six head-to-head meetings this season, ABC’s “Saturday Night Football” has topped college football on FOX each time (see chart).
Final ratings/viewership for the afternoon Stanford/California game were not available.
Final/Ratings Viewership For College Football on FOX This Season
With comparisons to “Saturday Night Football” on ABC
| WK # | Date | Away | Home | FOX | ABC | ||
|---|---|---|---|---|---|---|---|
| Rating | Viewers (000) | Rating | Viewers (000) | ||||
| 1 | Sat., 9/1/12 | Hawaii | USC |
1.2
|
1.8M
|
4.8
|
7.9M
|
| 2 | Sat., 9/8/12 | Nebraska | UCLA |
2.8
|
4.3M
|
no telecast
|
|
| 3 | Sat., 9/15/12 | USC | Stanford |
2.5
|
3.8M
|
3.2
|
5.0M
|
| 4 | Sat., 9/22/12 | K-State | Oklahoma |
1.8
|
2.8M
|
2.9
|
4.8M
|
| 5 | Sat., 9/29/12 | Texas | Okla. St. |
2.5
|
3.8M
|
2.7
|
4.3M
|
| 6 | Sat., 10/6/12 | West Va. | Texas |
2.9
|
4.6M
|
3.1
|
5.2M
|
| 7 | Sat., 10/13/12 | USC | Washington |
1.6
|
2.5M
|
no telecast
|
|
| 8 | Sat., 10/20/12 | K-State | West Va. |
1.6
|
2.5M
|
3.1
|
4.8M
|
(Last Saturday’s numbers from Sports Business Daily)
