Despite a strong performance, the season’s second NASCAR race from Daytona hit a four-year low on TNT.
Saturday’s NASCAR Sprint Cup Coke Zero 400 from Daytona earned a 3.5 U.S. rating and 5.7 million viewers on TNT, down 8% in ratings and viewership from last year’s race on both TNT and TruTV (3.8, 6.2M), and up 3% and down 6%, respectively, from the 2011 race on TNT alone (3.4, 6.0M).
The race ranks as the least-viewed Coke Zero 400 since 2009 (5.3M).
With that said, the race also ranks as the highest rated and most-viewed NASCAR race on a single cable network since the 2011 Ford 400 on ESPN (4.0, 6.8M).
The Coke Zero 400 ranked second for the week on cable in ratings and viewership, trailing only TNT’s “Rizzoli and Isles” (3.9, 5.9M).
(Weekend numbers from Bloomberg, Media Life Magazine)
