FOX plans to debut a 90-second ad touting Fox Sports 1 during next week’s MLB All-Star Game. In other news, ESPN will provide on-site coverage of the NBA’s Summer League next week, and the FOX broadcast network will televise several matches from the ongoing Gold Cup soccer tournament.
Lengthy Fox Sports 1 Ad to Air During MLB ASG
- Fox Sports will debut a 90-second ad touting the new Fox Sports 1 cable channel during Tuesday’s Major League Baseball All-Star Game, it was announced Tuesday. The ad will feature several sports personalities, primarily from the sports that air on FOX — the NFL, baseball, NASCAR, UFC, soccer, and the NCAA. (Fox Sports)
ESPN to Expand NBA Summer League Coverage
- “SportsCenter” will provide expanded coverage of the NBA Summer League next week, ESPN announced Wednesday. Starting Monday, anchor Sage Steele will be joined by analysts P.J. Carlesimo and Tom Penn on-site from Las Vegas, with reporter Chris Broussard chipping in on-site starting Friday. (ESPN Media Zone)
Gold Cup Matches to Air on FOX
- The FOX broadcast network will televise three matches from the ongoing Gold Cup soccer tournament, including the final. FOX will televise the July 13 United States/Cuba group play match, a quarterfinal match on July 21, and the final on July 28. All three matches will air at 3:30 PM ET. All other Gold Cup matches will air on Fox Soccer. (Fox Sports)
