Ratings and viewership for NASCAR’s All-Star Race were the lowest ever on Fox Sports 1 (previously Speed Channel).
Saturday’s NASCAR Sprint Cup All-Star Race drew a 2.1 U.S. rating and 3.4 million viewers on FS1, down 9% in ratings and 5% in viewership from last year (2.3, 3.7M), down 5% and 7%, respectively, from 2012 (2.2, 3.8M), and the lowest rated, least-viewed All-Star Race ever on the network (eight telecasts dating back to 2007).
This year marked the first All-Star Race since Speed Channel became FS1 last August. The race ranks as the network’s second-most watched program since rebranding, trailing only the NASCAR Sprint Unlimited on February 15 (3.5M). The top three programs have all been NASCAR races, with the conclusion of the March 16 Food City 500 ranking third (3.2M).
Thanks to the lead-in from the All-Star Race, Fox Sports Live earned a record 2.6 million viewers. The previous mark was 2.3 million for coverage following NASCAR’s Budweiser Duels in February.
In other All-Star weekend action, Friday’s NASCAR All-Star Showdown drew 1.2 million viewers on FS1.
(This year’s numbers from Bloomberg/Fox Sports; historical viewership for All-Star Race on Speed Channel from Sports Business Daily)
