Television ratings for NASCAR from Kentucky were among the lowest in recent memory for any Sprint Cup race.
The NASCAR Sprint Cup race from Kentucky earned a 2.3 U.S. rating and 3.6 million viewers on TNT Saturday night, down 12% in ratings and 10% in viewership from last year (2.6, 4.0M), down 8% in both measures from 2012 (2.5, 3.9M), and easily the lowest rated and least-viewed edition of the race (dates back to 2011).
The 2.3 rating is the lowest for any regular Sprint Cup telecast since September 2012, when Loudon and Dover earned a 2.2 in back-to-back weeks.
Saturday’s race was just the latest NASCAR telecast to suffer a decline in ratings and viewership. Of the 15 Sprint Cup races that can be compared to last year (excludes two rainouts), 14 have had declines in ratings and 12 have had declines in viewership.
For the week, NASCAR on TNT ranked as the 14th-most watched program on cable.
(Sat. numbers from Bloomberg/TV By the Numbers)
