For the second time this season, FOX failed to earn at least a 1.0 overnight for primetime college football action.
The Baylor/Iowa State college football game drew a 0.9 overnight rating on FOX Saturday night, down 25% from Arizona/Washington last year (1.2), down 68% from Texas/Oklahoma State in 2012 (2.8), and tied as the lowest overnight ever for primetime college football on FOX. Fresno State/USC drew the same overnight in week one.
The 0.9 is very likely the lowest ever for primetime college football on any broadcast network.
Baylor/Iowa State was routed head-to-head by ABC’s Notre Dame/Syracuse Saturday Night Football game (2.8) and Missouri/South Carolina on ESPN (1.9) — neither of which were particularly strong draws.
Stanford/Washington earlier in the day drew a 1.2 overnight. There were no comparable afternoon games last year or in 2012.
(Sat. overnights from Sports Business Daily)
