ABC earned the largest WNBA audience in several years last weekend. In other news, third round coverage of the Deutsche Bank Championship declined by nearly a third and the Kansas City Royals averaged record local TV ratings in August.
WNBA Hits Six-Year High in Viewership
- Game 2 of the Mercury/Lynx WNBA Western Conference Finals drew a 0.6 final rating and 828,000 viewers on ABC last Sunday, the largest audience for the WNBA on any network since the 2008 season. The previous high for this year’s playoffs was a mere 314,000 for Game 2 of the Dream/Sky first round series. (Wknd. numbers from Sports Business Daily)
Deutsche Bank Championship Has Third Round Decline
- Third round coverage of the Deutsche Bank Championship, the second leg of the PGA Tour FedEx Cup, earned a 1.5 final rating and 2.2 million viewers on NBC last Sunday — down 32% in ratings and 31% in viewership from last year (2.2, 3.2M). Monday’s final round numbers were not immediately available. (Wknd. numbers from Sports Business Daily)
Royals Have Record-Setting August
- Kansas City Royals games averaged an 8.3 rating on Fox Sports Kansas City in August, according to The Kansas City Star, the network’s highest average ever for a single month. So far this month, Royals games have averaged a 10.8. (Kansas City Star)
