Viewership increased by more than a third for Big Monday women’s college basketball games this season. In other news, ESPN had gains for the ACC Tournament Thursday, and Liga MX was again the week’s top soccer draw.
Big Monday Women’s Games Up on ESPN2
- ESPN2 averaged a 0.3 rating and 405,000 viewers for Big Monday women’s college basketball games during the regular season, up a tick in ratings and 36% in viewership from last year (0.2, 297K). The network’s top telecast was South Carolina/Connecticut on February 9, which had a 0.7 and 1.1 million viewers — the highest rated women’s game on any network since Connecticut/Baylor in December 2011 (0.8). (ESPN Media Zone)
ACC Tournament Up on ESPN Thursday, But Trails Old Big East
- The Duke/N.C. State ACC Tournament quarterfinal drew 1.1 million viewers on ESPN Thursday night, up 15% from an N.C. State/Miami second round game last year (990K), and the day’s top Championship Week telecast on any network. Notre Dame/Miami drew 967,000 viewers later in the night, up 17% from Clemson/Georgia Tech last year (830K). On the comparable night in 2013, ESPN drew 1.2 million and 1.4 million for two Big East Tournament quarterfinals. (via TV By the Numbers)
Liga MX Again Top Soccer Draw
- Last Saturday’s Cruz Azul/Atlas Liga MX Clausura match drew a 0.5 final rating and 948,000 viewers on Univision, the week’s top soccer audience on any network. The match topped the MLS on ESPN2 (539K) and the top English Premier League audience on NBCSN (482K). Liga MX has now generated the top soccer audience in five straight weeks and eight of the past nine. (via Sports Business Daily)
