Postponed to Sunday due to rain, NASCAR from Richmond had a slight uptick in the overnights.
NASCAR Sprint Cup racing from Richmond drew a 3.1 overnight rating on FOX Sunday afternoon, up a tick from last year’s regularly scheduled Saturday night race (3.0) but down 9% from 2013 (3.4). Keep in mind last year’s overnight was the lowest ever for NASCAR on FOX at the time, since surpassed by this year’s Texas race (2.9).
Though up from last year, the 3.1 is not particularly impressive. It ranks as the third-lowest Sprint Cup overnight ever on FOX and easily the lowest for a Sunday afternoon race — with the caveat that the postponement provides an asterisk.
In a rarity, NASCAR finished well behind the NBA head-to-head — trailing both Cavaliers/Celtics (4.2) and Clippers/Spurs (5.0). Depending on how far the NBA falls from the overnight to the final rating, NASCAR has an outside shot of topping Cavaliers/Celtics in the final tally.
(Wknd. overnights via Sports Business Daily)
