Airing in the afternoon for the first time, the Poinsettia Bowl sank to a nine-year viewership low.
Wednesday’s Boise State/Northern Illinois Poinsettia Bowl drew 1.4 million viewers on ESPN, down 44% from Navy/San Diego State last year (2.5M) and down 58% from Utah State/Northern Illinois in 2013 (3.3M). Ratings were not immediately available.
The Broncos’ blowout win ranks as the least-watched Poinsettia Bowl in nine years, since Utah/Navy drew 1.3 million on ESPN2 in 2006. Keep in mind this year’s edition of the game was the first to air in the afternoon, and a weekday afternoon at that.
Of the eight bowl games on ESPN through Wednesday, the Poinsettia Bowl was the sixth to have a decline in viewership and the fourth to hit a multi-year low.
(Wed. numbers via ShowBuzz Daily)
