CBS had a pair of declines for college basketball over the weekend. In other news, ESPN had mixed numbers for an NBA Friday doubleheader, and NBC tied its lowest overnight for the U.S. Army All-American Bowl.
Overnights Drop For College Hoops on CBS
- The LSU/Florida college basketball game had a 0.9 overnight rating on CBS Saturday afternoon, about half of what Kentucky/Texas A&M drew last year, but even with Kentucky/Vanderbilt in a later window two years ago. Ohio State/Indiana had a 0.7 the following day, down a tick from Duke/N.C. State last year (0.8) and but even with Iowa/Ohio State in 2014. (via Sports Business Daily)
Mixed Results For NBA Friday on ESPN
- Friday’s Cavaliers/Timberwolves NBA regular season game scored a 1.1 final rating and 1.7 million viewers on ESPN, up a tick in ratings and 16% in viewership from Bulls/Wizards last year (1.0, 1.5M) but down 31% and 30%, respectively, from Heat/Nets in 2014 (1.6, 2.5M). Thunder/Lakers drew a 1.1 and 1.6 million later in the night, down 15% in ratings and 8% in viewership from Cavaliers/Warriors last year (1.3, 1.8M) and flat and up 8%, respectively, from Lakers/Clippers in ’14 (1.1, 1.5M). (via Programming Insider)
All-American Bowl Ties Last Year’s Low
- NBC earned a 0.9 overnight rating for the U.S. Army All-American Bowl on Saturday, even with last year but down 31% from 2014 (1.3). The 0.9 is tied with last year as the lowest for the game since it moved to NBC in 2004. (via Sports Business Daily)
