Ratings for Premier Boxing Champions hit a new primetime low last weekend.
The latest primetime edition of the PBC on NBC earned a 0.8 final rating and 1.2 million viewers last Saturday night, down a tick in ratings and 1% in viewership from the network’s previous primetime window in April (0.9, 1.3M) and down 27% and 31%, respectively, from its primetime window last December (1.1, 1.8M).
In both ratings and viewership, it delivered the series’ worst performance on primetime broadcast television (nine telecasts). Since NBC scored a 2.1 and 3.4 million for the inaugural PBC telecast in March of last year, ratings and viewership have dropped for each successive primetime window on the network.
Beyond the PBC, Saturday’s telecast was the lowest rated and least-watched primetime fight card on a broadcast network in the past eight years — dating back to the debut of EliteXC on CBS in 2008.
Notably, the PBC declined from its lead-in — Nick Cannon’s Caught on Camera (0.9, 1.4M). Head-to-head, it was trounced by competing Major League Baseball coverage on FOX (1.9, 2.9M), the Chile/Mexico Copa America match on Univision (2.5, 5.4M) and the finale of ESPN’s 30 For 30 miniseries O.J.: Made in America (1.0, 1.5M).
Among adults 18-49, PBC on NBC had a mere 0.3 rating — matching April as a primetime record low for the series.
(Sat. numbers via Programming Insider)
