Absent Peyton Manning, Colts/Broncos was not exactly a ratings blockbuster.
The Week 2 NFL national window, featuring Colts/Broncos in 74% of markets, earned a 13.6 overnight rating on CBS Sunday afternoon — down 24% from Cowboys/Eagles on FOX last year (17.8) and down 7% from coverage featuring Chiefs/Broncos on CBS in 2014 (14.6).
Excluding Week 17 of the season, when both FOX and CBS have doubleheaders, the 13.6 is the lowest for the NFL national window since Week 8 in 2014 (13.0). It is also the lowest for the national window in Week 2 of the season since 2007 (11.2).
Eight of the 12 NFL telecast windows thus far have hit a multi-year low in the overnights.
Earlier in the day, regional action scored a 10.9 overnight — up 10% from both last year and 2014 (9.9 both years). The early doubleheader window has now hit a multi-year high in back-to-back weeks.
(Wknd. numbers via Sports Business Daily 9/19)
