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Home › Features › Ratings predictions › Weekend Ratings Predictions: NBA Conference Finals & More

Weekend Ratings Predictions: NBA Conference Finals & More

by Jon Lewis
9 years ago
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(Photo by Leah Klafczynski/Zuma Press/Icon Sportswire)

(Photo by Leah Klafczynski/Zuma Press/Icon Sportswire)

The NBA conference finals highlights the weekend ratings forecast. Also on tap, the Preakness Stakes, NHL conference finals, baseball’s Game of the Week and NASCAR’s All-Star Race.

First, the Results of Last Week’s Predictions

— NBA West Finals: Spurs-Warriors Game 1. Prediction: 5.1; final rating: 4.6.
— NHL East Final: Senators-Penguins Game 1. Prediction: 1.1; final rating: 1.65.
— PGA Tour: final rd. of The Players. Prediction: 2.6; final rating: 2.3.
— NASCAR Cup Series: Kansas. Prediction: 1.8; final rating: 1.55.
— WNBA regular season: Seattle-L.A. Prediction: 0.3; final rating: 0.2.
— MLB Sunday Night Baseball: Astros-Yankees. Prediction: 1.2; final rating: 1.2.

This Week’s Predictions (All Times ET)

NBA Eastern Conference Finals: Celtics-Cavs Game 3 (8:30 PM Sun, TNT)

(Photo by Leah Klafczynski/Zuma Press/Icon Sportswire)
  • Even if the Celtics get up off the mat and make things competitive, the viewing public has almost certainly written them off after a pair of blowout losses at home – including a 44-point drubbing Friday night. It goes without saying that Sunday’s Game 3 ratings will improve over Cavaliers-Raptors last year, which aired on a Saturday night and featured a Canadian team (3.3), but do not expect much of an increase. Ratings should fall well short of Hawks-Cavaliers two years ago (4.7). Prediction: 3.8.

NBA Western Conference Finals: Warriors-Spurs Game 3 (9 PM Sat, ESPN)

  • Spurs-Warriors was shaping up as an intriguing series until Zaza Pachulia stepped in. The journeyman’s conveniently-placed foot took out Kawhi Leonard and turned the Western Conference Finals into a mismatch. Tuesday’s Game 2 had a 3.5 rating, the lowest for any WCF game since the ratings kryptonite Spurs-Grizzlies series four years ago. With a three-day break, a Saturday night timeslot, and the series appearing to be a foregone conclusion, expect even lower numbers for Game 3. Prediction: 3.4.

Horse racing: Preakness Stakes (6:30 PM Sat, NBC)

  • The Preakness Stakes is no match for the Kentucky Derby (or the Belmont in years when a Triple Crown is at stake), but still puts up strong numbers. Last year, its 5.8 rating topped the charts on a weekend that included the NBA and NHL conference finals. Expect more of the same this year. Ratings have hovered around 5.8-6.0 in three of the past four years (2015 was the exception with a 5.5). Prediction: 5.9.

NHL West Final: Ducks-Predators Game 5 (7:15 PM Sat, NBC)

  • Ducks-Predators sounds like a ratings disaster on paper and certainly looked the part after Game 1 plunged 44 percent. Ratings have held up well since, with Game 2 up 14% and Game 3 flat (Game 4 was down big on NBCSN, but last year’s comparable telecast aired on NBC). Ratings will definitely rise for Game 5, which last year aired on NBCSN and had a 0.8 rating. The real question is whether the numbers will exceed last year’s 1.4 for Sharks-Blues Game 4, which had the post-Preakness slot on NBC. Prediction: 1.5.

MLB: Mostly Angels-Mets (45%) or Giants-Cardinals (37%) (7 PM Sat, FOX)

  • For as well as baseball has done in the ratings recently, the Game of the Week is still as diminished as ever. It has been nearly four years since FOX cracked a 2.0 rating for regular season baseball, and that streak is unlikely to end anytime soon. The first FOX telecast of the season — Yankees-Cubs in a battle of baseball’s biggest draws — netted only a 1.4. This week’s uninspiring slate could drop even lower. Prediction: 1.3.

NASCAR All-Star Race (6 PM Sat, FS1)

  • No reason to believe that NASCAR’s All-Star Race will stop the sport’s season-long slide. Last year’s telecast had a 2.0 rating, the lowest since at least 1999. Expect this year’s edition to dip even lower. Prediction: 1.8.

Readers are prohibited from transmitting, framing, reproducing, distributing or copying images used in this article.

Tags: Horse Racing on NBCMLB on Fox SportsNASCAR on Fox SportsNBA on ESPNNBA on TNT
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Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
logoDaytona
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
logoMixed Doubles
Last week’s U.S. Open mixed doubles semifinals and final averaged 492,000 viewers, up 43% from last year, which was the first year of the revamped mixed doubles tournament. That figure includes 552,000 for the final. Read more
logoNew Hampshire
NASCAR Cup Series racing from New Hampshire averaged a 0.9 rating and 1.69 million viewers on USA Network a week ago Sunday, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 1.0 and 1.79 million per the prior panel-only metric that NASCAR now reports for its races — both up from last year, when the race averaged a 0.7 and 1.29 million opposite NFL games. Read more
logoBMW Championship
Final round coverage of the PGA Tour BMW Championship averaged a 2.2 rating and 3.85 million viewers on CBS a week ago Sunday, marking the largest audience for the tournament since the inaugural edition in 2007, won by Tiger Woods. Read more
logoNFL Preseason Week 2
FOX topped Week 2 of the NFL preseason with a 2.6 rating and 4.90 million viewers for a Sunday night Seahawks-Titans game August 23, down from the network’s lone preseason game last year, a higher-profile pairing of the Bears and Bills in the same Sunday night window (5.1M). Read more
logoLittle League Classic and more MLB
The Brewers-Braves MLB Little League Classic averaged 2.02 million viewers on ESPN a week ago Sunday, marking the most-watched MLB telecast on the ESPN networks this season. Perhaps not coincidentally, it was also the only Sunday night game on ESPN this season, after the network gave up its “Sunday Night Baseball” package in the offseason. Read more
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