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Home » Ratings » NBA Draft Drops, But Not Too Bad

NBA Draft Drops, But Not Too Bad

by Paulsen
3 years ago
0

NBA Draft ratings slipped, but remained solid.

nba draft logoThe 2018 NBA Draft earned a 2.0 rating and 3.07 million viewers on ESPN Thursday night, down 9% in ratings and 14% in viewership from last year (2.0, 3.55M). Figures include streaming viewership.

Despite the drop, it was the fifth-most watched NBA Draft in ESPN history (dates back to 2003). Last year, 2015 (3.45M), 2014 (3.45M) and 2011 (3.20M) hold the top spots.

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The Draft had a 1.3 rating in adults 18-49, down a tick from last year but still the night’s top rating in the demo. A rerun of “The Big Bang Theory” on CBS and an episode of “Jersey Shore” on MTV ranked second (1.0).

As is no surprise, the NBA Draft was no match for its NFL counterpart. The three-day NFL Draft, which added broadcast network exposure this year, averaged a 3.6 and 5.5 million across ESPN/ABC, Fox Sports and NFL Network.

If no match for the NFL, the NBA Draft continues to dominate all other comparable events. None of the other drafts had even 300,000 viewers, with last month’s MLB Draft at 297,000, April’s WNBA Draft at 254,000 and last year’s NHL Draft at 252,000.

NBA Draft Ratings, Viewership, Past Decade

NBA Draft Ratings
NBA Draft Ratings, Viewership, Past Decade
[Numbers from Programming Insider 6.22]

Tags: NBA Draft TV RatingsNBA on ESPNNBA Ratings

Paulsen

Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and sole writer of Sports Media Watch. You can contact him here or on the Sports Media Watch Twitter page.

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