NFL singleheader ratings hit a Week 7 low. Also: the first UFC main event on ESPN2 posted an increase; NASCAR’s Xfinity Series hit a high at Kansas.
NFL singleheader hits Week 7 low
The Week 7 NFL singleheader window (mostly Raiders-Packers or Chargers-Titans) averaged an 8.0 rating and 13.24 million viewers on CBS, marking the lowest rated and least-watched Week 7 singleheader since 2009 (6.4, 10.49M).
The telecast also ranks as the lowest rated and least-watched singleheader of the season.
Ratings declined 11% and viewership 12% from last year (ft. Panthers-Eagles: 9.0, 15.01M) and 16% and 18% respectively from 2017 (ft. Cowboys-49ers: 9.5, 16.12M). Those windows aired on FOX.
UFC on ESPN2 up from previous card
Last Friday’s UFC Fight Night on ESPN2 averaged a 0.50 rating and 805,000 viewers, up 11% in ratings and 18% in viewership from the previous card on linear television, an afternoon window on ESPN in August (0.45, 680K). Compared to the previous primetime card, which aired on ESPN in July, ratings fell a tick and viewership 15% (from 957K).
The telecast outdrew ESPN’s Top Rank Boxing card later in the night (0.42, 635K).
NASCAR Xfinity Series hits high at Kansas
NASCAR Xfinity Series racing from Kansas averaged a 0.9 rating and 1.32 million viewers on NBC last Saturday, flat in ratings and up 3% in viewership from last year (0.9, 1.29M) and up a tick and 20% respectively from 2017 (0.8, 1.10M).
Ratings and viewership were the highest for the race since 2016 (1.0, 1.44M). It was the second-straight Xfinity race to hit a multi-year high, and only the third for the season.
[Nielsen estimates from ShowBuzz Daily 10.22]
