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Home › News › News: Messier, Olympics, NFL and more

News: Messier, Olympics, NFL and more

by Jon Lewis
5 years ago
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LAS VEGAS, NV - JUNE 19: Mark Messier, Hockey Hall of Fame member poses for photos on the red carpet during the 2019 NHL Awards at Mandalay Bay Resort and Casino on June 19, 2019 in Las Vegas, Nevada. (Photo by Jeff Speer/Icon Sportswire)

LAS VEGAS, NV - JUNE 19: Mark Messier, Hockey Hall of Fame member poses for photos on the red carpet during the 2019 NHL Awards at Mandalay Bay Resort and Casino on June 19, 2019 in Las Vegas, Nevada. (Photo by Jeff Speer/Icon Sportswire)

Another former Edmonton Oilers legend is going into U.S. television, this time on ESPN. Plus: more of NBC’s Olympic plans; the NFL could sell a stake in its media business; Jeff Gordon is officially out at FOX.

Messier joining ESPN

ESPN announced Thursday that it is hired former Rangers and Oilers star Mark Messier as an NHL studio analyst. Messier, who has previously made guest analyst appearances on NBC, VERSUS and Canada’s Rogers Sportsnet, will debut when ESPN/ABC begins its run carrying NHL games next season.

Messier joins his former Edmonton teammate Wayne Gretzky in joining an NHL studio team next season. Gretzky will be part of Turner Sports’ NHL studio coverage. [ESPN PR 6.24]

Peacock to stream marquee Olympic events

The NBC streaming service Peacock is scheduled to stream live coverage of several high-profile Olympic competitions, including gymnastics, track & field and basketball, it was announced Wednesday. With the exception of men’s basketball games, which would be restricted to the paid Peacock Premium tier, all events would be available to stream for free. In previous Olympics, streaming coverage required cable or satellite authentication.

Keep in mind the events would still be available to watch on NBC’s linear television networks.

In other Olympic news, NBC announced Wednesday that Today co-host Savannah Guthrie is set to anchor the Opening Ceremony alongside Mike Tirico. Guthrie was slated to co-anchor the Opening Ceremony of the last Summer Olympics in 2016, but pulled out due to the Zika virus.

In total, NBC plans to use 178 commentators on its Olympic coverage, most of whom have been previously reported. Along with Guthrie, recently announced personnel include Kenny Albert (working volleyball remotely), Lindsay Czarniak (hosting remotely on Peacock) and Milwaukee Bucks sideline reporter Zora Stephenson (working basketball games on-site). One name announced months ago but not previously noted on this site is Rich Eisen, who will host Peacock’s “Tokyo Gold” highlights show. [NBC Sports PR]

NFL seeking to sell stake in media business

The NFL is looking to potentially sell a stake in its media businesses — including NFL Network and Red Zone — but does not plan to cede control of the properties, according to multiple reports Wednesday. Cowboys owner Jerry Jones told the Wall Street Journal that the league is “not selling,” but instead “looking for investment partners.”

It is not unusual for outside companies to at least partially manage a league’s media properties. The NBA and Turner Sports jointly manage NBA Digital, which includes NBA TV and NBA League Pass, while NHL Network is currently run by Disney Streaming Servies (formerly BAMTECH, which was formerly MLB Advanced Media). NHL Network will revert back to the league next season. [WSJ 6.23]

Gordon officially leaving NASCAR on FOX

Fox Sports NASCAR analyst Jeff Gordon is leaving the broadcast booth to become the vice chairman of Hendrick Motorsports. Gordon had been with Fox since his final year as a full-time driver in 2015. His departure comes just two years after that of longtime FOX NASCAR analyst Darrell Waltrip. [AP via ESPN.com 6.23]

Tags: NASCAR BroadcastersNASCAR on Fox SportsNHL BroadcastersNHL on ESPNOlympics BroadcastersOlympics on NBCTokyo Summer Olympics
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
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NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
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