Ratings and viewership for the PGA Tour continue to trend well above last year’s numbers.
Final round coverage of the PGA Tour Transitions Championship drew a 1.8 final rating and 2.562 million viewers March 18, up 29% in ratings and 32% in viewership from last year (1.4, 1.945M).
The Transitions Championship was the seventh straight PGA Tour tournament to have a double-digit increase in ratings and viewership for final round coverage.
The previous day, third round action drew a 1.1 and 1.563 million viewers, up a tick in ratings and 14% in viewership from last year (1.0, 1.374M).
Ratings/Viewership For PGA Tour on Broadcast This Season
With comparisons to last year
* Comparisons unavailable for third round of Northern Trust Open
| Date | Event | Round | Net | Rating | vs. ?11 | Viewers (000) | vs. ?11 |
|---|---|---|---|---|---|---|---|
| Sat., 1/28/12 | Farmers? Insurance Open | Third | CBS |
1.0
|
-50%
|
1,374
|
-55%
|
| Sun., 1/29/12 | Final | CBS |
1.8
|
-49%
|
2,624
|
-51%
|
|
| Sat., 2/4/12 | Phoenix Open | Third | CBS |
1.3
|
-24%
|
1,940
|
-21%
|
| Sun., 2/5/12 | Final | CBS |
2.0
|
+11%
|
3,069
|
+14%
|
|
| Sat., 2/11/12 | Pebble Beach National Pro-Am | Third | CBS |
2.6
|
+63%
|
3,851
|
+70%
|
| Sun., 2/12/12 | Final | CBS |
4.9
|
+113%
|
7,380
|
+115%
|
|
| Sat., 2/18/12 | Northern Trust Open | Third | CBS |
2.1
|
n/a
|
2,870
|
n/a
|
| Sun., 2/19/12 | Final | CBS |
4.2
|
+83%
|
6,234
|
+77%
|
|
| Sat., 2/25/12 | Accenture Match Play Championship | Third | NBC |
1.3
|
-24%
|
1,863
|
-24%
|
| Sun., 2/26/12 | Final | NBC |
2.3
|
+35%
|
3,335
|
+30%
|
|
| Sat., 3/3/12 | Honda Classic | Third | NBC |
1.7
|
+13%
|
2,341
|
+11%
|
| Sun., 3/4/12 | Final | NBC |
2.8
|
+65%
|
4,111
|
+64%
|
|
| Sat., 3/10/12 | Cadillac Championship | Third | NBC |
2.0
|
+43%
|
2,768
|
+37%
|
| Sun., 3/11/12 | Final | NBC |
2.8
|
+22%
|
4,139
|
+25%
|
|
| Sat., 3/17/12 | Transitions Championship | Third | NBC |
1.1
|
+10%
|
1,563
|
+14%
|
| Sun., 3/18/12 | Final | NBC |
1.8
|
+29%
|
2,562
|
+32%
|
(March 17-18 numbers from Media Life Magazine)
