Overnight ratings held steady for Saturday’s afternoon Major League Baseball coverage on FOX. In other news, the PGA John Deere Classic had a double-digit rise for final round coverage, and the Kansas City Royals have had a ratings surge as well.
- Overnights Flat For Afternoon MLB Action on FOX: Regional Major League Baseball action featuring Mets/Braves in 46% of markets drew a 2.1 overnight rating on FOX Saturday afternoon, even with coverage featuring Braves/Phillies in week fifteen of last season (2.1), and down a tick from coverage featuring Rays/Yankees in week fifteen of the 2010 season (2.2). Not surprisingly, the telecast drew a lower overnight than each of the eight preceding primetime windows on the network. (Sports Business Daily)
- Double-Digit Rise For Final Round of John Deere Classic: Final round coverage of the PGA Tour John Deere Classic drew a 2.1 overnight rating on CBS Sunday afternoon, up 24% from last year (1.7), and up 62% from 2010 (1.3). Third round action on Saturday drew a 1.1, even with both last year and 2010 (1.1). (Sports Business Daily)
- Royals Ratings Up Double-Digits: Kansas City Royals telecasts averaged a 4.1 rating on Fox Sports Kansas City through Sunday, up 19% from last year. Friday’s White Sox/Royals game drew a 5.5 rating, the third-highest of the season. (kansascity.com)
