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Home › Linear Media › Paramount › CBS › College Basketball TV Ratings (Part 3): Championship Week, NCAA Tournament, and NIT

College Basketball TV Ratings (Part 3): Championship Week, NCAA Tournament, and NIT

by Jon Lewis
13 years ago
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3

Wrapping up the 2012-13 college basketball television ratings, here is a look at the numbers for every major postseason game on national TV (men and women) — including the conference tournaments, the NCAA Tournament, and the NIT. Click here to jump to the chart.

While the college basketball regular season was not much of a television draw, the postseason was a different story. The men’s NCAA Tournament averaged a combined 6.7 rating and 10.7 million viewers across CBS and Turner Sports, with each individual game averaging a 2.8 and approximately 4.4 million.

The Louisville/Michigan title game drew a 14.0 and 23.4 million viewers, ranking as the #2 sporting event of the past year on any network (excludes the NFL and Olympics). Only the Alabama/Notre Dame BCS National Championship Game on ESPN (15.1, 26.4M) drew more viewers.

Overall, the men’s NCAA Tournament accounted for four of the ten highest-rated college sports telecasts of the 2012-13 academic year (click here for chart).

In other postseason action, the Women’s NCAA Tournament suffered due to the early absence of Brittney Griner and Baylor. All three games of the Final Four, including the Connecticut/Louisville title game, had declines compared to last year. Outside of the Final Four, Baylor’s upset loss in the Sweet 16 was the top draw with a 0.9 U.S. rating and 1.5 million viewers.

In the NIT, the top draw was Kentucky’s upset loss to Robert Morris in the first round (1.1, 1.6M). The actual NIT final between Baylor and Iowa drew only a 0.8 and 1.3 million.

10 Highest Rated College Sports Telecasts

2012-13 academic year
# Date Sport Winner Loser Event Net
Rating
1
Mon., 1/7/13 Football Alabama Notre Dame Champ. Gm. ESPN
15.1
2
Mon., 4/8/13 Basketball Louisville Michigan Champ. Gm. CBS
14.0
3
Sat., 4/6/13 Basketball Michigan Syracuse Final Four CBS
10.2
4
Sat., 12/1/12 Football Alabama Georgia SEC Champ. CBS
9.8
T5
Tue., 1/1/13 Football Stanford Wisconsin Rose Bowl ESPN
9.4
T5
Sat., 11/24/12 Football Notre Dame Southern Cal Reg. Season ABC
9.4
7
Sun., 3/31/13 Basketball Louisville Duke Elite Eight CBS
8.8
8
Sat., 4/6/13 Basketball Louisville Wichita St. Final Four CBS
8.7
9
Thu., 1/3/13 Football Oregon Kansas St. Fiesta Bowl ESPN
7.4
10
Fri., 1/4/13 Football Texas A&M Oklahoma Cotton Bowl FOX
7.2

TV Ratings For College Basketball Postseason Games

Click here to skip to: Conference Tournaments, Postseason Tournaments
* Games on ESPNEWS and CBS Sports Network not included
* ESPN/ESPN2/ESPNU numbers via Son of the Bronx
Date
Rating
Away Home Time Net
Notes
CONFERENCE TOURNAMENTS
Fri., 3/8/13
0.1 (206K)
BYU San Diego 11:00 PM ESPNU
Men’s WCC Qtrs
0.1 (144K)
Santa Clara Loyola Mary. 9:00 PM ESPNU
Men’s WCC Qtrs
0.0 (53K)
Belmont Tennessee State 7:00 PM ESPNU
Men’s Ohio Valley Semis
Sat., 3/9/13
0.4 (681K)
Gonzaga Loyola Mary. 9:00 PM ESPN2
Men’s WCC Semi
0.3 (542K)
Belmont Murray State 7:00 PM ESPN2
Men’s Ohio Valley Champ.
0.2 (320K)
St. Mary’s San Diego 11:00 PM ESPN2
Men’s WCC Semi
0.1 (178K)
Tennessee Texas A&M 4 PM ESPNU
Women’s SEC Semi
0.0 (120K)
Kentucky Georgia 6 PM ESPNU
Women’s SEC Semi
0.1 (102K)
Mercer Fla. Gulf Coast 12:00 PM ESPN2
Men’s Atlantic Sun Champ.
0.0 (54K)
Green Bay Valparaiso 8:30 PM ESPNU
Men’s Horizon League Semi
Sun., 3/10/13
0.7
Creighton Wichita State 2:00 PM CBS
Men’s MVC Champ.
0.2 (394K)
Kentucky Texas A&M 6 PM ESPN2
Women’s SEC Final
0.3 (384K)
UCLA Stanford 8 PM ESPN2
Women’s Pac-12 Final
0.1 (233K)
Purdue Michigan St. 4 PM ESPN2
Women’s Big Ten final
0.1 (190K)
Duke North Carolina 2 PM ESPN2
Women’s ACC Final
0.1 (150K)
Charleston So. Liberty 12:00 PM ESPN2
Men’s Big South Champ.
0.1 (143K)
Notre Dame South Florida 2 PM ESPNU
Women’s Big East Qtrs
0.1 (122K)
Syracuse Villanova 8 PM ESPNU
Women’s Big East Qtrs
0.1 (113K)
Louisville St. John’s 12 PM ESPNU
Women’s Big East Qtrs
0.0 (76K)
Northeastern George Mason 2:00 PM NBCSN
Men’s CAA Semi
0.0 (47K)
Delaware James Madison 4:30 PM NBCSN
Men’s CAA Semi
Mon., 3/11/13
0.9 (1.3M)
St. Mary’s Gonzaga 9:00 PM ESPN
Men’s WCC Champ.
0.4 (604K)
FIU W. Kentucky 7:00 PM ESPN
Men’s Sun Belt Champ.
0.2 (287K)
Davidson C. of Charleston 7:00 PM ESPN2
Men’s SoCon Champ.
0.2 (244K)
Iona Manhattan 9:00 PM ESPN2
Men’s MAAC Champ.
0.1 (187K)
Connecticut Syracuse 8 PM ESPNU
Women’s Big East Semi
0.1 (160K)
Notre Dame Louisville 6 PM ESPNU
Women’s Big East Semi
0.1 (138K)
Northeastern James Madison 7:00 PM NBCSN
Men’s CAA Champ.
0.1 (77K)
Gonzaga San Diego 4 PM ESPNU
Women’s WCC Final
0.0 (20K)
Marist Iona 12 PM ESPNU
Women’s MAAC Final
0.0 (10K)
Mid. Tenn. Ark-Little Rock 2 PM ESPNU
Women’s Sun Belt Final
Tue., 3/12/13
0.5 (812K)
Wright St. Valparaiso 9:00 PM ESPN
Men’s Horizon Champ.
0.7 (994K)
Notre Dame Connecticut 7 PM ESPN
Women’s Big East Final
0.3 (551K)
South Dakota St. North Dakota St. 9:00 PM ESPN2
Men’s Summit Champ.
0.2 (234K)
Mt. St. Mary’s LIU Brooklyn 7:00 PM ESPN2
Men’s NEC Champ.
0.2 (197K)
South Florida Seton Hall 7:00 PM ESPNU
Men’s Big East Rd. 1
0.1 (123K)
Rutgers DePaul 9:00 PM ESPNU
Men’s Big East Rd. 1
0.1 (75K)
S. Dakota St. South Dakota 3:30 PM ESPNU
Women’s Summit Final
Wed., 3/13/13
0.5 (760K)
Villanova St. John’s 7:00 PM ESPN2
Men’s Big East Rd. 2
0.5 (667K)
Notre Dame Rutgers 9:00 PM ESPN2
Men’s Big East Rd. 2
0.5 (602K)
Syracuse Seton Hall 2:00 PM ESPN
Men’s Big East Rd. 2
0.3 (330K)
Providence Cincinnati 12:00 PM ESPN
Men’s Big East Rd. 2
Thu., 3/14/13
0.9 (1.4M)
Marquette Notre Dame 9:00 PM ESPN
Men’s Big East Qtrs
0.8 (1.2M)
Louisville Villanova 7:00 PM ESPN
Men’s Big East Qtrs
0.6 (830K)
Pittsburgh Syracuse 2:00 PM ESPN
Men’s Big East Qtrs
0.5 (733K)
Iowa Northwestern 8:30 PM ESPN2
Men’s Big Ten Rd. 1
0.4 (680K)
Purdue Nebraska 6:30 PM ESPN2
Men’s Big Ten Rd. 1
0.5 (615K)
Georgetown Cincinnati 12:00 PM ESPN
Men’s Big East Qtrs
0.2 (305K)
Kansas Texas Tech 3:00 PM ESPN2
Men’s Big 12 Qtrs
0.2 (280K)
Oklahoma Iowa State 12:30 PM ESPN2
Men’s Big 12 Qtrs
0.1 (229K)
Maryland Wake Forest 7:00 PM ESPNU
Men’s ACC Rd. 1
0.1 (210K)
Oregon Washington 11:30 PM ESPNU
Men’s Pac-12 Qtrs
0.1 (191K)
FSU Clemson 9:00 PM ESPNU
Men’s ACC Rd. 1
0.1 (112K)
Butler Dayton 2:30 PM NBCSN
Men’s A-10 Rd. 1
0.1 (96K)
Virginia Va. Tech 2:00 PM ESPNU
Men’s ACC Rd. 1
0.1 (83K)
Boston College Ga. Tech 12:00 PM ESPNU
Men’s ACC Rd. 1
0.0 (75K)
Xavier St. Joseph’s 6:30 PM NBCSN
Men’s A-10 Rd. 1
0.0 (58K)
UMass George Wash. 9:00 PM NBCSN
Men’s A-10 Rd. 1
0.0 (43K)
Richmond Charlotte 12:00 PM NBCSN
Men’s A-10 Rd. 1
Fri., 3/15/13
1.1 (1.7M)
Georgetown Syracuse 7:00 PM ESPN
Men’s Big East Semi
1.1 (1.6M)
Louisville Notre Dame 9:00 PM ESPN
Men’s Big East Semi
1.1 (1.4M)
Wisconsin Michigan 2:30 PM ESPN
Men’s Big Ten Qtrs
0.8 (1.0M)
Indiana Illinois 12:00 PM ESPN
Men’s Big Ten Qtrs
0.6 (972K)
Duke Maryland 7:00 PM ESPN2
Men’s ACC Qtrs
0.6 (917K)
Utah Oregon 11:30 PM ESPN
Men’s Pac-12 Semi
0.4 (617K)
North Carolina FSU 9:00 PM ESPN2
Men’s ACC Qtrs
0.3 (471K)
Miami Boston College 12:00 PM ESPN2
Men’s ACC Qtrs
0.3 (377K)
Virginia N.C. State 2:00 PM ESPN2
Men’s ACC Qtrs
0.2 (300K)
Alabama Tennessee 3:00 PM ESPNU
Men’s SEC Qtrs
0.2 (283K)
Iowa State Kansas 7:30 PM ESPNU
Men’s Big 12 Semi
Kentucky Vanderbilt
Men’s SEC Qtrs
0.1 (226K)
Kansas State Oklahoma State 10:00 PM ESPNU
Men’s Big 12 Semi
Mississippi Missouri
Men’s SEC Qtrs
0.1 (127K)
Florida LSU 1:00 PM ESPNU
Men’s SEC Qtrs
0.1 (101K)
Cal-Poly Pacific 11:59 PM ESPNU
Men’s Big West Semi
Sat., 3/16/13
2.4
Ohio State Michigan State 4:00 PM CBS
Men’s Big Ten Semi
2.3
Indiana Wisconsin 1:30 PM CBS
Men’s Big Ten Semi
2.1 (3.4M)
Syracuse Louisville 8:30 PM ESPN
Men’s Big East Champ.
1.5 (2.2M)
Kansas Kansas State 5:30 PM ESPN
Men’s Big 12 Champ.
1.5
UNLV New Mexico 6:00 PM CBS
Men’s MWC Champ.
1.1 (1.6M)
Maryland North Carolina 3:00 PM ESPN
Men’s ACC Semi
1.0 (1.6M)
UCLA Oregon 11:00 PM ESPN
Men’s Pac-12 Champ.
0.9 (1.2M)
Miami N.C. State 1:00 PM ESPN
Men’s ACC Semi
0.9
Southern Miss Memphis 11:30 AM CBS
Men’s C-USA Champ.
0.8 (1.1M)
Florida Alabama 1:00 PM ABC
Men’s SEC Semi
0.8 (991K)
Mississippi Vanderbilt 3:30 PM ABC
Men’s SEC Semi
0.2 (321K)
Akron Ohio 6:30 PM ESPN2
Men’s MAC Champ.
0.2 (250K)
Southern Prairie View A&M 4:30 PM ESPN2
Men’s SWAC Champ.
0.2 (231K)
Albany Vermont 11:30 AM ESPN2
Men’s America East Champ.
0.1 (181K)
UC Irvine Pacific 10:30 PM ESPN2
Men’s Big West Champ.
0.1 (172K)
Stephen F. Austin Northwestern St. 8:30 PM ESPN2
Men’s Southland Champ.
0.1 (159K)
Weber St. Montana 9:00 PM ESPNU
Men’s Big Sky Champ.
0.1 (92K)
New Mexico St. UT Arlington 11:00 PM ESPNU
Men’s WAC Champ.
0.0 (38K)
St. Joseph’s Fordham 7:00 PM ESPNU
Women’s A-10 Final
0.0 (34K)
Morgan St. N.C. A&T 5:00 PM ESPNU
Men’s MEAC Champ.
0.0 (26K)
Seattle Idaho 3:00 PM ESPNU
Women’s WAC Final
Sun., 3/17/13
3.0
Wisconsin Ohio State 3:30 PM CBS
Men’s Big Ten Champ.
1.4 (2.2M)
Miami North Carolina 1:00 PM ESPN
Men’s ACC Champ.
1.1 (1.7M)
Florida Mississippi 1:00 PM ABC
Men’s SEC Champ.
1.0
Saint Louis VCU 1:00 PM CBS
Men’s A-10 Champ.
0.0 (46K)
Loyola Green Bay 1:00 PM ESPNU
Women’s Horizon Final
0.0 (43K)
St. Francis Quinnipiac 5:00 PM ESPNU
Women’s NEC Final
POSTSEASON TOURNAMENTS
Tue., 3/19/13
1.1
(1.6M)
Kentucky Robert Morris 7:30 PM ESPN NIT Rd. 1
0.8
(1.2M)
St. Mary’s Middle Tenn. 9:00 PM TruTV Men’s NCAA First 4
0.7
(1.0M)
N.C. A&T Liberty 6:30 PM TruTV Men’s NCAA First 4
0.6
(1.1M)
Washington BYU 9:30 PM ESPN NIT Rd. 1
0.3
(391K)
Northeastern Alabama 9:00 PM ESPN2 NIT Rd. 1
0.2
(369K)
Stephen F. Austin Stanford 11:00 PM ESPN2 NIT Rd. 1
0.3
(363K)
Niagara Maryland 7:00 PM ESPN2 NIT Rd. 1
0.1
(173K)
Norfolk State Virginia 9:00 PM ESPNU NIT Rd. 1
0.1
(82K)
St. John’s St. Joseph’s 7:00 PM ESPNU NIT Rd. 1
Wed., 3/20/13
0.8
(1.2M)
LaSalle Boise State 9:00 PM TruTV Men’s NCAA First 4
0.6
(1.0M)
LIU-Brooklyn James Madison 6:30 PM TruTV Men’s NCAA First 4
0.5
(545K)
Indiana State Iowa 7:00 PM ESPN2 NIT Rd. 1
0.3
(446K)
Long Beach State Baylor 9:00 PM ESPN2 NIT Rd. 1
0.2
(265K)
Mercer Tennessee 8:00 PM ESPNU NIT Rd. 1
0.1
(127K)
Detroit Arizona State 10:00 PM ESPNU NIT Rd. 1
Thu., 3/21/13
3.5
(5.5M)
South Dakota St. Michigan 7:00 PM CBS Men’s NCAA Rd. 2
2.1
(3.3M)
Akron VCU 9:27 PM CBS Men’s NCAA Rd. 2
2.1
(2.8M)
Valparaiso Michigan St. 12:00 PM CBS Men’s NCAA Rd. 2
1.9
(2.6M)
St. Mary’s Memphis 2:35 PM CBS Men’s NCAA Rd. 2
1.6
(2.4M)
Harvard New Mexico 10:03 PM TNT Men’s NCAA Rd. 2
1.5
(2.2M)
Southern Gonzaga 4:37 PM TBS Men’s NCAA Rd. 2
1.4
(2.2M)
Missouri Colorado State 9:28 PM TBS Men’s NCAA Rd. 2
1.3
(2.1M)
Cal UNLV 7:38 PM TruTV Men’s NCAA Rd. 2
1.3
(2.0M)
N.C. A&T Louisville 6:58 PM TBS Men’s NCAA Rd. 2
1.0
(1.5M)
Belmont Arizona 7:23 PM TNT Men’s NCAA Rd. 2
1.0
(1.4M)
Oregon Oklahoma State 4:37 PM TNT Men’s NCAA Rd. 2
0.8
(1.2M)
Montana Syracuse 10:30 PM TruTV Men’s NCAA Rd. 2
0.7
(1.0M)
Davidson Marquette 3:09 PM TruTV Men’s NCAA Rd. 2
0.7
(1.0M)
Bucknell Butler 12:40 PM TruTV Men’s NCAA Rd. 2
0.7
(897K)
Wichita State Pittsburgh 1:40 PM TBS Men’s NCAA Rd. 2
0.5
(687K)
New Mexico State Saint Louis 2:10 PM TNT Men’s NCAA Rd. 2
0.1
(144K)
Denver Maryland 7:00 PM ESPNU NIT Rd. 2
Fri., 3/22/13
2.3
(3.5M)
Iowa State Notre Dame 9:51 PM CBS Men’s NCAA Rd. 2
2.1
(3.2M)
Iona Ohio State 7:15 PM CBS Men’s NCAA Rd. 2
1.9
(3.2M)
W. Kentucky Kansas 10:00 PM TNT Men’s NCAA Rd. 2
2.0
(2.8M)
Albany Duke 12:00 PM CBS Men’s NCAA Rd. 2
1.8
(2.8M)
Fla. Gulf Coast Georgetown 6:40 PM TBS Men’s NCAA Rd. 2
2.0
(2.7M)
Cincinnati Creighton 2:49 PM CBS Men’s NCAA Rd. 2
1.7
(2.6M)
Villanova North Carolina 7:11 PM TNT Men’s NCAA Rd. 2
1.2
(1.8M)
Colorado Illinois 4:33 PM TNT Men’s NCAA Rd. 2
1.1
(1.7M)
Oklahoma San Diego St. 9:39 PM TBS Men’s NCAA Rd. 2
1.2
(1.6M)
Mississippi Wisconsin 12:30 PM TruTV Men’s NCAA Rd. 2
1.0
(1.5M)
J. Madison Indiana 4:10 PM TBS Men’s NCAA Rd. 2
0.9
(1.4M)
Minnesota UCLA 10:11 PM TruTV Men’s NCAA Rd. 2
0.8
(1.2M)
Temple N.C. State 1:30 PM TBS Men’s NCAA Rd. 2
0.8
(1.1M)
LaSalle Kansas State 3:05 PM TruTV Men’s NCAA Rd. 2
0.5
(824K)
Northwestern St. Florida 7:32 PM TruTV Men’s NCAA Rd. 2
0.5
(652K)
Pacific Miami 2:00 PM TNT Men’s NCAA Rd. 2
0.1
(191K)
Arizona State Baylor 8:00 PM ESPN2 NIT Rd. 2
0.1
(160K)
Stony Brook Iowa 9:30 PM ESPNU NIT Rd. 2
Sat., 3/23/13
4.9
(7.3M)
Memphis Michigan State 2:35 PM CBS Men’s NCAA Rd. 3
4.4
(7.0M)
Colorado State Louisville
5:12 PM
CBS Men’s NCAA Rd. 3
4.0
(6.4M)
Butler Marquette 7:54 PM CBS Men’s NCAA Rd. 3
3.4
(5.2M)
VCU Michigan 12:00 PM CBS Men’s NCAA Rd. 3
2.5
(4.2M)
Wichita State Gonzaga 8:30 PM TNT Men’s NCAA Rd. 3
1.4
(2.2M)
Saint Louis Oregon 7:00 PM TBS Men’s NCAA Rd. 3
1.3
(2.0M)
California Syracuse 9:38 PM TBS Men’s NCAA Rd. 3
1.1
(1.8M)
Harvard Arizona 6:00 PM TNT Men’s NCAA Rd. 3
0.5
(626K)
Stanford Alabama 12:00 PM ESPN NIT Rd. 2
0.4
(604K)
Marist/Michigan St., Stetson/UCLA, Oral Roberts/Tennessee, or Idaho/Connecticut 1:32 PM ESPN2 Women’s NCAA Rd. 1
0.3
(469K)
Kansas/Colorado, Chattanooga/Nebraska, USF/Texas Tech, or Montana/Georgia 6:25 PM ESPN2 Women’s NCAA Rd. 1
0.3
(418K)
S. Dakota St./S. Carolina, Wichita St./Texas A&M, Fresno St./Cal, or Gonzaga/Iowa St. 4:01 PM ESPN2 Women’s NCAA Rd. 1
0.3
(381K)
Quinnipiac/Maryland, C. Mich./Oklahomam, Creighton/Syracuse, or St. Joseph’s/Vanderbilt 11:00 AM ESPN2 Women’s NCAA Rd. 1
Sun., 3/24/13
7.0
(11.2M)
North Carolina Kansas
5:18 PM
CBS Men’s NCAA Rd. 3
6.8
(10.6M)
Temple Indiana 2:57 PM CBS Men’s NCAA Rd. 3
5.0
(7.7M)
Iowa State Ohio State 12:00 PM CBS Men’s NCAA Rd. 3
2.4
(3.9M)
Fla. Gulf Coast San Diego State 7:00 PM TBS Men’s NCAA Rd. 3
2.4
(3.7M)
Illinois Miami 8:54 PM TNT Men’s NCAA Rd. 3
2.4
(3.7M)
Duke Creighton 9:40 PM TBS Men’s NCAA Rd. 3
1.5
(2.5M)
Minnesota Florida 6:00 PM TNT Men’s NCAA Rd. 3
1.1
(1.8M)
LaSalle Mississippi 8:01 PM TruTV Men’s NCAA Rd. 3
0.5
(698K)
St. John’s Virginia 11:00 AM ESPN NIT Rd. 2
0.3
(536K)
Green Bay/LSU, Iowa/Miami, Villanova/Michigan, or Prairie View/Baylor 7:19 PM ESPN2 Women’s NCAA Rd. 1
0.3
(410K)
W. Virginia/Delaware, Hampton/Duke, Liberty/Purdue, or Navy/Kentucky 12:00 PM ESPN2 Women’s NCAA Rd. 1
0.3
(388K)
Albany/UNC, DePaul/Oklahoma St., Mid. Tenn./Louisville, or St. John’s/Dayton 2:22 PM ESPN2 Women’s NCAA Rd. 1
0.3
(365K)
Cal Poly/Penn State, UT-Martin/Notre Dame, Tulsa/Stanford, or Princeton/FSU 5:01 PM ESPN2 Women’s NCAA Rd. 1
Mon., 3/25/13
0.5
(747K)
Mich. St./Maryland, Oklahoma/UCLA, Creighton/Tennessee, or Vanderbilt/UConn 7:00 PM ESPN2 Women’s NCAA Rd. 2
0.4
(717K)
Kansas/S. Carolina, Nebraska/Texas A&M, USF/Cal, or Iowa St./Georgia 9:31 PM ESPN2 Women’s NCAA Rd. 2
0.1
(136K)
Reverse mirror of ESPN2 window 7:00 PM ESPNU Women’s NCAA Rd. 2
0.1
(78K)
Louisiana Tech Southern Miss 10:00 PM ESPNU NIT Rd. 2
Tue., 3/26/13
0.6
(814K)
Maryland Alabama 7:30 PM ESPN NIT Qtrs
0.5
(615K)
LSU/Penn State, Iowa/Notre Dame, Michigan/Stanford, or FSU/Baylor 9:31 PM ESPN2 Women’s NCAA Rd. 2
0.4
(565K)
Delaware/UNC or Dayton/Kentucky 7:00 PM ESPN2 Women’s NCAA Rd. 2
0.2
(240K)
Iowa/Notre Dame simulcast 9:31 PM ESPNU Women’s NCAA Rd. 2
0.1
(151K)
Oklahoma State Duke 7:00 PM ESPNU Women’s NCAA Rd. 2
Wed., 3/27/13
0.5
(834K)
Iowa Virginia 7:00 PM ESPN2 NIT Qtrs
0.3
(399K)
Providence Baylor 9:00 PM ESPN2 NIT Qtrs
0.1
(129K)
BYU Southern Miss 8:00 PM ESPNU NIT Qtrs
Thu., 3/28/13
5.1
(8.0M)
Syracuse Indiana 9:30 PM CBS Men’s Sweet 16
3.8
(5.8M)
Marquette Miami 7:00 PM CBS Men’s Sweet 16
3.0
(4.7M)
Arizona Ohio State 7:30 PM TBS Men’s Sweet 16
1.5
(2.3M)
LaSalle Wichita State 10:00 PM TBS Men’s Sweet 16
Fri., 3/29/13
4.6
(7.1M)
Michigan State Duke 9:30 PM CBS Men’s Sweet 16
4.1
(6.7M)
Fla. Gulf Coast Florida 10:00 PM TBS Men’s Sweet 16
3.9
(6.5M)
Michigan Kansas 7:30 PM TBS Men’s Sweet 16
3.9
(6.0M)
Oregon Louisville 7:00 PM CBS Men’s Sweet 16
Sat., 3/30/13
6.8
(11.3M)
Wichita State Ohio State 6:55 PM CBS Men’s Elite 8
4.6
(7.2M)
Marquette Syracuse 4:20 PM CBS Men’s Elite 8
0.8
(1.2M)
Maryland Connecticut 2:37 PM ESPN Women’s Sweet 16
0.8
1.1M
Delaware Kentucky 12:00 PM ESPN Women’s Sweet 16
0.5
(829K)
Georgia Stanford 9:00 PM ESPN Women’s Sweet 16
0.2
(357K)
LSU Cal 11:30 PM ESPN2 Women’s Sweet 16
Sun., 3/31/13
8.8
(15.6M)
Duke Louisville 4:55 PM CBS Men’s Elite 8
5.7
(9.4M)
Michigan Florida 2:10 PM CBS Men’s Elite 8
0.9
(1.5M)
Louisville Baylor 6:57 PM ESPN2 Women’s Sweet 16
0.8
(1.2M)
Kansas Notre Dame 12:00 PM ESPN Women’s Sweet 16
0.4
(662K)
Oklahoma Tennessee 4:33 PM ESPN2 Women’s Sweet 16
0.4
(563K)
Nebraska Duke 2:30 PM ESPN2 Women’s Sweet 16
Mon., 4/1/13
0.8
(1.2M)
Kentucky Connecticut 7:30 PM ESPN Women’s Elite 8
0.7
(1.0M)
Georgia Cal 9:30 PM ESPN Women’s Elite 8
Tue., 4/2/13
1.0
(1.4M)
Louisville Tennessee 9:00 PM ESPN Women’s Elite 8
0.8
(1.2M)
Duke Notre Dame 7:00 PM ESPN Women’s Elite 8
0.5
(736K)
Maryland Iowa 9:30 PM ESPN2 NIT Semi
0.3
(473K)
BYU Baylor 7:00 PM ESPN2 NIT Semi
Thu., 4/4/13
0.8
(1.3M)
Baylor Iowa 9:00 PM ESPN NIT Final
Sat., 4/6/13
10.2
(17.1M)
Syracuse Michigan 8:49 PM CBS Men’s Final 4
8.7
(14.5M)
Wichita State Louisville 6:00 PM CBS Men’s Final 4
Sun., 4/7/13
1.8
(3.0M)
Connecticut Notre Dame 8:30 PM ESPN Women’s Final 4
1.4
(2.3M)
Louisville Cal 6:00 PM ESPN Women’s Final 4
Mon., 4/8/13
14.0
(23.4M)
Michigan Louisville 9:23 PM CBS Men’s NCAA Final
Tue., 4/9/13
2.0
(3.2M)
Louisville Connecticut 8:30 PM ESPN Women’s NCAA Final

Tags: ACC TV RatingsBig East TV RatingsBig Ten TV RatingsCollege Basketball RatingsMarch Madness RatingsNCAA Tournament on CBS/TurnerNCAA Tournament on ESPNPac-12 TV RatingsSEC TV RatingsWomen's NCAA Tournament
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Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
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Last weekend’s NASCAR Cup Series race from Talladega (Ala.) averaged a 2.1 rating and 3.97 million viewers on FOX, down a tick in ratings and 2% in viewership from last year (2.2, 4.04M). Excluding 2020, when the race was delayed several weeks and then postponed due to rain, Carson Hocevar’s win was the least-watched spring Talladega race since it began airing on FOX in 2001. Read more
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Monday’s Pistons-Magic first round NBA playoff Game 4 averaged a combined 5.4 million viewers on NBC across Nielsen and Adobe Analytics, up 155% from a Nielsen-only audience of 2.1 million for a non-exclusive Cavaliers-Heat Game 4 on TNT Sports last year. Read more
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Coverage of the NHL Stanley Cup Playoffs was averaging 1.15 million viewers through the first five days, up 76% from last year and the highest average on record at that point of the postseason. This year’s average is up 30% from the previous high of 887,000 in 2012, and up 39% from the previous high during the current media rights deal — 832,000 in 2024.
logoWomen’s National Championship
Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).
logoNCAA Women’s Tournament
The NCAA women’s basketball tournament was averaging 628,000 viewers through the first two rounds, up 4% from last year (602K) and behind the Caitlin Clark-fueled levels of 2024 as the highest average since 2009. Note that the 4% increase is well within the margin that can be explained entirely by Nielsen’s shift to “Big Data + Panel” methodology. Read more
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Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.3 rating and 2.43 million viewers on FS1, up a tick in ratings but down 1% in viewership from Homestead-Miami on the same weekend last year (1.2, 2.46M). Read more
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