With no competition from other bowls, ratings for the Cotton Bowl jumped on FOX.
Ole Miss’ victory over Texas Tech in the Cotton Bowl drew a 4.7/11 overnight rating on FOX Friday afternoon, up 38% from a 3.4 for last year’s game between Missouri and Arkansas.
Last year’s Cotton Bowl aired at 11:30 AM on New Year’s Day, opposite the Outback, Gator and Capital One bowls. This year, the game aired in a later timeslot and on January 2 — with no other bowl games airing at the same time.
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