The St. Louis Cardinals hit a season-high in TV ratings earlier in the week. In other news, last week’s potential World Series preview between the Red Sox and Dodgers was not a big draw, and NASCAR’s Nationwide Series from Bristol had a slight increase on ESPN.
Cardinals Score Season-High Rating
- Tuesday’s Reds/Cardinals Major League Baseball game earned a 14.2 rating on Fox Sports Midwest in St. Louis, the network’s highest Cardinals rating of the season. The 14.2 ranks as the top Cardinals rating on FS Midwest since April of last year. (bizjournals.com)
Red Sox/Dodgers Series Boosts ESPN, FOX, But Mediocre
- Major League Baseball coverage featuring Red Sox/Dodgers drew a 1.5 final rating on FOX last Saturday, up a tick from coverage featuring Braves/Giants last year (1.4). The next night, the teams’ “Sunday Night Baseball” clash earned a 1.3 U.S. rating and 1.9 million viewers on ESPN — up 30% and 34%, respectively, from Braves/Giants last year (1.0, 1.4M). (Sports Business Daily)
Slight Bump For Nationwide at Bristol
- The NASCAR Nationwide Series Food City 250 from Bristol (CT) earned a 1.1 U.S. rating and nearly 1.7 million viewers on ESPN August 23, flat in ratings but up 6% in viewership from last year (1.1, 1.6M), and up 10% and 17%, respectively, from 2011 (1.0, 1.4M). (ESPN)
