The NCAA Tournament has not just been a hit on television.
CBSSports.com attracted 6.9 million unique visitors to its March Madness on Demand service through the Elite Eight, up 56% from the same point a year ago, and “an all-time record for the event,” reports Sports Business Daily.
Last year, March Madness On Demand attracted 4.8 million unique visitors for the entire NCAA Tournament. The year before, it attracted a mere 1.8 million.
March Madness On Demand has also “generated 8.04 million hours of consumed live audio and video,” up 63% from the 4.93 million hours generated during the entire ’08 tournament, and up a whopping 196% from 2.72 million for the entire ’07 tournament.
