Overnight ratings for NASCAR from Kansas were the lowest in the young history of the race.
The NASCAR Sprint Cup race from Kansas earned a 3.3 overnight rating on FOX Saturday night, down 15% from last year (3.9), down 11% from 2012 (3.7), and the lowest overnight in the four year history of the race. Until this year, the race took place on Sunday afternoon.
Saturday’s 3.3 overnight is tied as the third-lowest ever for Sprint Cup racing on FOX, matching the 2009 Phoenix race. Eight of the nine lowest rated races on FOX in the metered markets have aired on a Saturday night, including all three of this year’s Saturday night races. The Darlington race drew a 3.2 overnight on April 12, and the Richmond race hit an all-time low 3.0 on April 26.
All nine regularly scheduled NASCAR races on FOX have set a network low of some kind. FOX has earned its lowest-ever overnights at Daytona, Martinsville, Las Vegas, Darlington, Talladega, Richmond and Kansas, and its second-lowest overnight at Fontana. The Phoenix race had the network’s lowest overnight ever for the second race of the season. Two other races (Bristol and Texas) were postponed a day.
For the weekend, the race was the top non-NBA sporting event on any network, finishing comfortably ahead of the final round of The Players Championship (2.6).
(Sat. overnight from Sports Business Daily)
