The Atlanta Hawks’ winning streak has translated into strong local TV ratings. In other news, ESPN had another decline for a non-Cavaliers NBA game, and the last two EPL matches on NBC have had double-digit declines in viewership.
Hawks Tie SportSouth Record; Ratings Up 54%
- Friday’s Thunder/Hawks NBA regular season game drew a 4.5 rating on SportSouth in the Atlanta market, tying the network’s highest Hawks rating ever. On Sunday, T’Wolves/Hawks game drew a 3.6 — the second-highest of the season. The two games marked the 15th and 16th straight victories for the East-leading Hawks. Through Sunday, SportSouth has averaged a 1.7 rating for Hawks coverage, up 54% from last year (1.1). (foxsports.com)
Another Decline For Non-Cavs Game on Nat’l TV
- ESPN drew 1.2 million viewers for the Bulls/Mavericks NBA game Friday night, down 8% from Clippers/Bulls last year (1.3M) but up 9% from Spurs/Mavericks in 2013 (1.1M). Of the 49 non-Cavaliers games on national TV this season that can be compared to last year, 35 have had declines in viewership. (Fri. numbers via TV By the Numbers)
Fewer Viewers For Last Two EPL Matches on NBC
- The January 18 Newcastle/Southampton English Premier League match on NBC earned 795,000 viewers, down 12% from Liverpool/Aston Villa last year (900K). One week earlier, Tottenham/Crystal Palace drew 815,000 — down 26% from last year’s Manchester United/Swansea City match. (NBC Sports)
